Senior Director of Global Brand Creative at Square
I’m a strategic Creative Director with over 15 years of experience, branding and launching natively digital companies. My passion is building brands that are simple and timeless, creating the right balance of emotion and functionality. I’ve been fortunate to work at some of the most respected design agencies, helping to rebrand or launch 20+ startups across a wide variety of industries—including hardware, lifestyle, Fintech, DTC, B2B and hospitality.
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Feb 2020 - Present
Senior Director of Global Brand Creative
Leading a team of art directors and designers, collaborating cross-functionally with product, marketing, and creative strategists. My goal is to craft smart marketing that drives both the Square brand and business forward.
2015 - Present
Aaron Poe & Co.
Freelance Creative Director
Hands-on design and consultancy for Fortune 500 companies and early stage start-ups. Focus on strategy, branding, building design systems and launching campaigns. Adept at leading the design efforts and building remote teams. www.aaronpoeandco.com
2017 - 2019
Responsible for creating and leading the brand discipline with a focus on strategy, brand identity, digital design and content creation. Grew the team to 6 brand focused designers and photographers. We launched or rebranded 13 companies in 24 months across a wide range of industries, including AI, B2B, Data Intelligence, Finance and Lifestyle.
2016 - 2017
VP Digital & Brand
Responsible for leading both digital and brand teams for technology start-ups primarily in the hardware space, with a focus on creating end-to-end 360° experiences across software and industrial design programs.
2015 - 2016
Led the fusion of the brand and digital experience teams. Helped launch three stealth startups - Nextbit, Stellar and Motiv - in just 12 months.
2014 - 2015
Responsible for leading visual design team, creating design solutions with a considered approach; combining brand strategy, brand identity, product UI and digital marketing helping to lead our client’s brand to market.
2012 - 2014
Creative Director - Beats by Dre
Solely focused on leading the Beats brand, my responsibilities included: Creative Direction for consumer packaging, out-of-box experience, brand communications, seasonal campaigns and establishing brand architecture.
2010 - 2012
Sr Visual Designer
Ammunition brings over 25 years of product, interaction, and brand design leadership to the creation of customer experiences. Our emphasis is on ideas, and how we can strategically use our abilities as designers to achieve business success for our clients and partners.
2008 - 2010
Partner | Creative Director
Partner at boutique design consultancy. Led creative and new business development with clients such as adidas, Levi's, and Old Navy.
2006 - 2008
Noë & Associates
Joined the design team and helped solidify the launch of the New York studio in the United States. Worked on high profile campaigns such as as The Chicago Spire and Delicatessen.
2002 - 2006
Parsons School of Design
2010 - 2010
California College of the Arts
1998 - 2000
Santa Monica College
Associate of Arts and Sciences - AAS