Adam Bridegan

Chief Marketing Officer | Founder | Investor

Orlando, FL

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About

Adam Bridegan is the Founder and Managing Partner of Gaylord. Gaylord is an eCommerce holding company that acquires Shopify brands and propels them into omnichannel leaders. Prior to founding Gaylord, Adam was the Chief Marketing Officer at Rhone – the men’s premium performance lifestyle brand that was founded in 2014. Adam is a global marketer with a passion for growing brands and building teams. As CMO at Rhone (and eventually CRO), Adam was responsible for Branding, Retail, Wholesale, Customer Service, Performance Marketing, Analytics & Growth, Marketing Technology and Development, PR, Communications, and Community Marketing efforts. Under Adam’s leadership, Rhone achieved triple-digit growth year over year since inception and has been named, “One of the top retail brands to watch in 2019” by CNBC. Adam has had the privilege of working with passionate, innovative teams at multi-billion dollar enterprises, startups and companies through IPO and has been featured in CNBC, Cheddar, Glossy, and Business Insider. Prior to joining Rhone, Adam worked with in-house teams from Booking.com, Priceline.com, KAYAK.com, RentalCars.com, and Instructure. Adam also co-founded Made In Cookware in 2017. He now advises and invests in DTC brands in several industries and Marketing SaaS/MarTech.

Ask me about
Flow
Customer
Co-op
Work experience
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Jun 2021 - Present

COHLEY

Advisor

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Jun 2021 - Present

Rags

Advisor

Jun 2021 - Present

PMD Beauty

Advisor

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Apr 2021 - Present

Gaylord

Founder

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Dec 2020 - Present

GRIN

Investor

Series A Investor

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Nov 2020 - Present

Kemper Snowboards

Angel Investor

Aug 2020 - Present

BlockDrop, Inc.

Investor

Oct 2019 - Present

Clean Simple Eats

Board Member & Investor

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2017 - Present

Made In

Co-Founder

Chip, Jake and I co-founded Made In Cookware (ask us about the original name sometime 😂). Currently one of the fastest-growing DTC brands.

2015 - Present

Personal

Startup Investor & Advisor

Mentor, advisory board member and angel investor to a number of startups with a focus on growth, digital transformation, and marketing strategies.

Feb 2019 - Apr 2021

Rhone

Chief Marketing Officer

Adam was the Chief Marketing Officer at Rhone – the men’s premium performance lifestyle brand that was founded in 2014. As CMO at Rhone (and eventually CRO), Adam was responsible for all Branding, Retail, Wholesale, Performance Marketing, Analytics & Growth, Marketing Technology and Development, PR, Communications, and Community Marketing efforts. Under Adam’s leadership, Rhone achieved triple-digit growth year over year since inception and has been named, “One of the top retail brands to watch in 2019” by CNBC.

Jan 2018 - Feb 2019

Rhone

Senior Vice President, Marketing

Jan 2017 - Jan 2018

Rhone

Senior Vice President, Advertising, Digital & eCommerce

Aug 2015 - Jan 2017

Rhone

Vice President, Digital & eCommerce

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May 2014 - Aug 2015

Instructure, Inc.

Manager, Search Marketing

• Responsible for all paid media budgets, website testing strategy, conversion rate optimization, lead generation, growth, and SEO operations • Increased lead generation from online channels over 300% YoY through effective campaign management • The lead architect of the Canvas LMS content marketing strategy, which improved Organic traffic by 56% • Responsible for international market expansion following the company’s IPO Responsible for the following sites: Instructure.com, CanvasLMS.com, GetBridge.com, Canvas.net, CanvasLMS.eu, CanvasLMS.co.uk, CanvasLMS.com.au, CanvasLMS.com.hk Markets: US, Europe, Australia, Hong Kong

Feb 2013 - Aug 2015

Rhone

Senior Advisor

• Advise the executive leadership team on customer acquisition, analytics, digital marketing, and online growth channels

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2012 - 2014

Priceline.com

Analyst, Search Engine Marketing

• Managed $12mm in annual Paid Media spend across multiple product lines (Hotels, Rental Cars, Flights, Vacation Packages, and Cruises) • Directed A/B tests utilizing dynamic variables which increased orders 164% YoY on Priceline.com’s highest-volume keywords • Developed bidding algorithms with our internal team to manage millions of paid keywords for Priceline.com and AirportRentalCars.com • Worked directly with teams from Google, Yahoo and Bing and participated on product advisory boards

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2008 - 2011

Crowley Maritime

Analyst, International Pricing

• Forecasted product lines with Sales & Marketing teams • Reported to senior management on a weekly, monthly and quarterly basis • Responsible for International contract negotiations and pricing analysis • Data mined fuel prices and utilized this into pricing models for the Sales team • Created advanced algorithms for international trade routes and developed into an automated system

2005 - 2007

Texas San Antonio Mission

LDS Church Service Missionary

- Two-year volunteer service in San Antonio, Texas

Education

University of North Florida

Bachelor of Business Administration (BBA), Finance

Cornell University

Projecting Your Brand Through New Media

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