Albert Hsu

Director, Market Access Pipeline & Launch Excellence at Novartis

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market access
ntap
drug pricing
cardiovascular marketing
regional strategy and launch
Work experience
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Jun 2019 - Present

Novartis

Director, Market Access Pipeline & Launch Excellence

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Sep 2015 - May 2019

Acsel Health

Principal

Sold, led, and managed consulting engagements that answered key business questions, developed business/product strategy, and guided commercialization. Areas of Expertise: -Global and US Pricing & Market Access -Commercial Excellence, Marketing, and Sales Strategy -Multichannel and Multicultural Marketing -Medical Affairs, Medical Education/Communications, and KOL Engagement -Rare Diseases -Cell & Gene Therapies

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Jul 2014 - Sep 2015

Boehringer Ingelheim

Associate Director, Cardiovascular Marketing

Primary Responsibilities: -Commercial Congress Lead -KEE/KOL Engagement and Communications -Advisory boards -Brand strategy and guidance on call planning & targeting and differential resourcing -Marketing direction and support for Health Science Executive team -Scientific support of peer to peer educational content

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Dec 2012 - Jul 2014

Boehringer Ingelheim

Associate Director, Cross Cultural Marketing

Launched award winning multi-channel (MCM) and cross cultural (CCM) marketing programs in diabetes, CV, respiratory, and oncology.

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Aug 2011 - Jul 2012

Novartis

Director, Strategy & Operations

Primary Responsibilities: -Supported President & General Manager of the Operating Unit in management of P&L covering up to 1,000 field associates, 10 regions, and ~$1.2 billion in net annual sales exceeding target -Sales operations lead aligning sales leadership teams (Primary Care, Hospital, Long-Term Care, and Business Relationship Management), Finance, HR, and Strategy & Business Planning -Led implementation of call plan & targeting, incentive compensation, and multi-channel marketing initiatives across the Operating Unit improving productivity of local Operating Unit investments -Launched internal knowledge portal, standardized field operating calendars, and implemented video conferencing technology streamlining processes and reducing lead times across the Operating Unit -Championed innovation initiatives across Primary Care including field credentialing, peer to peer video conferencing, and e-copay card/vouchers improving operations across the Primary Care Business Unit

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Mar 2011 - Aug 2011

Novartis

Associate Director, Regional Strategy & Business Planning

Primary Responsibilities: -Sales strategy development, execution, and business planning for portfolio of market leading primary care products covering the operating unit.

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Jun 2009 - Feb 2011

Campbell Alliance

Senior Consultant

Pricing and Market Access engagements for industry leading clients with successively greater responsibilities. Areas of Expertise: -Global Pricing Strategy and Market Opportunity Assessment -Global Access Strategy (North America, EU, Asia-Pacific) -Clinical Trial Outcomes Implications and Planning -Healthare Policy and Healthcare Reform -Competitive Simulation and Scenario Planning -HEOR Value Proposition Development -Organizational Strategy and Business Planning -Managed Markets Marketing and Strategic Customer Partnerships -Oncology and Specialty Product Pricing, Access, and Distribution

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Jun 2008 - Sep 2008

Johnson & Johnson

MBA Marketing Intern

Involvement with professional and consumer marketing strategies and tactics for successful Ortho Women's Health & Urology products including Ortho Tricyclen-Lo and Ortho Evra. Involved in developing franchise specific social media and digital strategy for physicians and patients.

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Jan 2005 - Dec 2006

Emory University

Internal Medicine Resident

Member of the J. Willis Hurst Internal Medicine Residency Program at Emory Univresity. PGY-1 related activities rotating through specialty inpatient, outpatient, and ICU services at both Grady Memorial Hospital and Emory University Hospital. Conducted weekly primary care clinic services for indigent patients at Grady Memorial Hospital.

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