Alex Amado

Vice President of Marketing at Adobe

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About

Alex is a creatively-driven and people-focused senior marketing executive with an exceptional track record of forming and leading teams that build brands, drive revenue, and continuously evolve to meet modern marketing challenges.

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Hopin
Adobe Advertising Cloud
Adobe Analytics
Adobe Audience Manager
Adobe Photoshop
RainFocus
Adobe Campaign
Wrike
Workfront
Marketo
Branding
Event
Rainfocus
Work experience
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Aug 2015 - May 2021

Adobe

VP, Experience Marketing

Reporting to Adobe’s CMO, Alex leads an Emmy-nominated advertising & content studio, a quota-bearing performance marketing organization (advertising, search, social and email), and a world-class events team. Alex's team of 200 works to builds the brand and drive demand across Adobe's $11B+ portfolio of products in both B2B and B2C businesses. Alex was also the product lead for adobe.com from 2011 to 2017, helping grow the ecommerce business from $400m to >$1b.

Jun 2007 - Aug 2015

Sr. Director, Creative, Advertising & Adobe.com

Alex led strategy and execution for all of Adobe's creative and content, earning over 150 major advertising and design awards. He also oversaw the creation of an industry-leading in-house performance marketing team, including in-house ad buying, search engine and email marketing, all to accelerate B2C and B2B demand across Adobe's businesses.

Dec 2005 - Jun 2007

Director, B2B Campaign Marketing

As Director of Campaign Marketing, Alex led overall marketing strategy for Adobe's B2B enterprise product lines, driving marketing planning, cross-channel coordination, and accountability for marketing-driven revenue goals.

Jun 2004 - Dec 2005

Head of Global Marketing Operations (Macromedia, Inc.)

Reporting to Macromedia's CMO, Alex redefined and documented all of the marketing processes around launches of tools including Flash, Dreamweaver, and Director, raising the consistency and volume of marketing output while cutting execution time down by 30%. During the $3.4b acquisition of Macromedia by Adobe, Alex was selected as the marketing leader for the integration team, and defined how Macromedia's marketing teams would fold into Adobe after acquisition close.

Jul 1999 - Jun 2002

Vice President & GM

SpiralWest was a boutique web design agency. As VP & GM, Alex managed all agency operations, client relations and content strategy. Agency clients included: Intel, Cadence, HP, Century Theaters, Fandango, Wells Fargo, and World Savings.

Education

2002 - 2004

University of Pennsylvania - The Wharton School

MBA, Marketing & Operations Management

Graduated with top honors (Palmer Scholar)

1989 - 1993

University of California, Berkeley

BA, English

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