Alexis Mau

CEO @ In The Memory

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Specialties: ia, consulting, retail analytics, data, Marketing, management, customer insight, project management, CRM, e-commerce, customer based strategy, direct marketing, customer marketing, product marketing, category management

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retail analytics
Work experience

Nov 2018 - Present

In The Memory

President and co-founder

Augmented intelligence for Retail


Jun 2017 - Oct 2018


Director of Consulting

Business development - Commercial role (cold calling, identification of new projects, beauty contests...) - Identification of several partnerships to enlarge emnos offer Strategic projects - Robotization of key marketing lever for a retailer Internal and external role - Direct management of a 14-people team and up to 20 people during projects - Responsible of a P&L - Knowledge sharing within the group


Dec 2017 - Dec 2017


Senior Manager Retail

Strategic projects - Launch of several partnerships with European retailers - Launch of new in-house big data tools for a French retailer on category management - Definition of assortment process for click & collect stores at a French retailer Marketing and CRM projects - Launch of new digital CRM program for 2 retailers - Monetization of CRM activities to suppliers of different retailers Internal and external role - Commercial role (cold calling, identification of new projects, beauty contests...) - Direct management of a 12 people team - Responsible of a P&L


Jun 2012 - Dec 2014


Consulting Manager

1. In charge of Carrefour group and France account Strategic projects -Promotion plan analysis for hypermarkets and elaboration of the investment strategy plan for 2015 -Elaboration of a new assortment process for non food and food categories -Negotiation tools to support category managers with suppliers Marketing and CRM projects -Launch of new dispositive for targeted promotions Category management projects -Regular diagnosis reporting for top management -Support on mix marketing optimization 2. Internal and external role Management -Management of a 5-people team -Responsible of a P&L -Commercial role (cold calling, identification of new projects, beauty contests...) -Knowledge sharing within the group and expert on promotion projects External communication -Conference holding ('Assises de la promotion') -White paper writing for Carrefour executives


Jun 2011 - Jun 2012


Senior Consultant

1.In charge of Carrefour group account -Building of a new assortment process for category managers of Carrefour France -Elaboration of the 2012 and 2013 strategy for Carrefour international private label -Assortment building for Carrefour Drive and -Repositioning of Carrefour supermarkets in France 2. In charge of Colgate Palmolive and P&G accounts -Answer to global marketing questions (strategy, assortment, promotion, performance, etc.) -Staff training to emnos tools -Commercialization

Jan 2009 - May 2011

emnos France


1. Loyalty program building for two leading companies in their industry for a launch at the end of the year -Core mechanism and loyalty program processes -Commercial plan -3 years P&L 2. In charge of non-food categories at Carrefour 3. In charge of cosmetics, personal and home care at Carrefour -Answer to global marketing questions (strategy, assortment, promotion, performance, etc.) -Staff training to emnos tools 4. In charge of the development of a new emnos in-house promotion tool - 2010 -Methodological choices and concept -P&L


Apr 2008 - Sep 2008


Customer Insight analyst

- Analysis and modeling of the link between consciousness and buying process in order to optimize the impact of advertising campaigns - Analysis of customer engagement with key items based on questionnaires sent to Tesco


2008 - 2009

HEC Paris

master, marketing

Specialized master in quantitative marketing

2006 - 2009


Engineer, Data Science

Engineer in data science

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