Andrea Aicardi

VP of Growth at Allstate (formerly iCracked Inc.)

How does this work?

Andrea is currently the VP of Growth at iCracked (09/2017-Present), a provider of iPhone, iPad, and Galaxy cell phones and tablets repair services. iCracked is a fully-owned subsidiary of SquareTrade and Allstate. At iCracked, he supervises all company accounts (including direct-to-consumer) owning the company's entire PnL. Andrea is also solely in charge of all BD and new product initiatives. Andrea personally engineered and secured the acquisition of iCracked by SquareTrade/Allstate in 2019. Previously, Andrea was Head of Business Development and Senior Manager, Strategy and Operations at SquareTrade, the global leader in extended warranty services for consumer electronics and mobile phones. During 4 years at SquareTrade, reporting directly to the CEO/founder, he led more than 20 studies in major EU countries on extended warranty and insurance, as well has having solid experience in the design, implementation and account management of extended warranty & insurance products for consumer use. Andrea launched insurance operations in 6 countries and propelled SquareTrade EU from inception to European leader with over $100 MM annual revenues. After 2.5 years in Europe, Andrea returned to SquareTrade US where he and his team were instrumental in the company's $1.45 Billion acquisition by Allstate in 2017. Andrea has personally designed and executed large ($10M-100M) deals and partnerships with all the global leading extended warranty / device insurance companies including Asurion, Assurant, Brightstar, Allianz, BNP Paribas and AIG. He is among the top global experts in the field of device protection, extended warranty and device repair, holding tremendous industry knowledge and a profound understanding of the entire value chain. Andrea designed and executed large ($10M-100M) distribution partnerships with the world's largest retailers (Amazon, Media/Saturn, Target), OEMs (Apple, Google, Samsung) and carriers (Verizon, AT&T, T-Mobile, Telenor, H3G). He is a member of CTIA and maintains board-level relations with the world's top carriers, phone manufacturers, insurers and retailers. Andrea holds an MBA from the Massachusetts Institute of Technology as well as having attended Harvard Business School, The University of Tokyo (Todai), HEC Paris and Bocconi University.

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Mobile Devices
Mobile Phone Market
Remote Workforce
Technology Insurance
Work experience

Sep 2017 - Present

iCracked Inc.

VP of Growth

Serving as VP of growth at iCracked I have managed all company accounts (including direct-to-consumer) owning the company's entire PnL. Together with my team, I grew iCracked from a B2C, online-only player to the leading on-demand repairer in the world, personally signing partnerships with Verizon, Amazon, Telefonica (#1 telco in Germany), Rogers (#1 telco in Canada), Asurion (1# mobile insurer in US). I also supervised the expansion in Japan where we are now the leading brick and mortar device repair company (35 shops in high-traffic, central locations). I hired a number of top executives and, with their help, completely reshaped the company structure and operations to effectively serve our large accounts in the US and worldwide. I have personally engineered and secured iCracked's acquisition by Allstate, the most prominent deal in the industry in years, which received ample press coverage.


Sep 2016 - Sep 2017


Senior Manager, Strategy and Operations

Optimize global operations to control costs and standardize processes following rapid business growth in recent years. My personal and team efforts were instrumental to the company's $ 1.4 Billion acquisition by Allstate.


Aug 2014 - Sep 2016


Head of Business Development, Europe

Responsible for the international expansion of a large US-based technology / insurance company. • Grew EU business from setup to #1 market position in Finland, Denmark, Austria, Switzerland • Designed market / competition analysis, marketing and positioning, pricing; interfaced with product team to innovate service; and operations team for scalable growth • Successfully lead sales efforts to all largest Telecoms and CE Retailers in EU: personally managed partnership negotiations with C-level executives (CMO/CSO) of all largest EU players (T-Mobile, Vodafone, H3G, Telenor, Media-Saturn, Dixons, Orange, Movistar…) in 18 countries. Secured 6 top-tier accounts in less than 24 months • Worked directly with Founder/CEO to deliver & exceed strategic expansion goals following $ 240 M equity funding; finally resulting in Allstate acquiring the business for $ 1.4 Billion

Nov 2012 - Apr 2013

Akebono Corporation

Associate, Strategy

Strategy Associate at Toyota Motor Corporation, Brakes division • J/V + M&A strategic research project on EU targets. Presented findings to board of directors • Study on investor composition in Toyota & competitors (400+ investment funds analysed) • Designed in-company training for promoted senior managers. Lead strategy course to class of 35

Apr 2010 - Mar 2011

Gruppo Sabatini

Project Manager

Personal design, organization and management of several musical events featuring international artists, with attendances of more than 4500 people and wide press coverage, employing more than 50 workers under my direct responsibility.

2007 - 2011



Creation and organization of large events with more than 3000 participants. Top coordinator of all the entrepreneurial, managerial, promotional, fiscal and artistic aspects.

Jan 2010 - May 2010

Markeven srl

Junior Consultant

Internship in a marketing consulting firm as the assistant of one of the senior managers, focusing on marketing strategy and e-commerce.


2013 - 2015

Massachusetts Institute of Technology

MBA, Management

Focus: management of technology and entrepreneurship.

2013 - 2015

Harvard Business School

Cross-Registration MBA curriculum, Online businesses

Cross-registration from MIT. Double curriculum.

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