Anna Garrison

Marketer • Strategist • Producer

New York, NY

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About

I'm an entertainment industry consultant specializing in culture-driven creative campaigns, both digital and experiential. My North Star is finding ways to support artists, community, and social good through unforgettable shared experiences.

Ask me about
Music
Festivals
Work experience

Jan 2016 - Jun 2021

Garrison Works

INDEPENDENT CONSULTANT ENTERTAINMENT MARKETING

Content Strategy + Creation Culture-focused marketing, strategy and operations advisory for media, event platforms Account Management Experience with premier artists like Ed Sheeran, Hozier, The National, Maren Morris Event Production Clients: Sofar Sounds, Superfly, The Wild Honey Pie, Soho Exp, Harlem Arts Fest Project Management Contract Negotiation Client Spotlight: Give a Home (Amnesty International x Sofar Sounds) Talent Relations Project Manager for 2017 global benefit concert series to raise awareness for Process / Workflow Development Amnesty's refugee relief efforts, User Acquisition and Growth Led artist relations for 800+ artists at 270 concerts in 1 day across 44 countries Led festival content program resulting in 60+ performance videos, 8 live streams, and 1 mini-documentary Led artist social media program, securing 1.5K artist posts, 7MM impressions and 10% SEGAUGNAL of all competition entries English Managed worldwide team of 100+ freelancers and volunteers Spanish (Business Proficient) Additionally led 18+ brand campaigns for Sofar Sounds, producing 59 concerts across 10 countries, booking 170+ artists and generating over 200 branded video assets Client Spotlight: Grass Lands at Outside Lands

Jan 2019 - Dec 2020

U S State Department Fellowship

EXECUTIVE PRODUCER AND INTERDEPARTMENTAL STRATEGIST

NY, NY U.S. State Department Fellowship Transitioned from successful consulting engagement to in-house responsibility for designing and optimizing operations for a partnerships business worth 25% of global company revenue ($2.5MM+) Production KROW REETNULOV Led campaign production and account management for 63% of department business, Hired and managed teams of 10-20 contractors per campaign, overseeing brand Headcount integration, talent curation, content, media launch, data analytics voter registration field team Achieved 58.7% profit margin average across campaigns, hitting 146% of goal and totaling 13% of company's global gross revenue Grassroots Law Project Clients include Pernod Ricard, Havas Media, Hyatt Centric, Firestone, 20th Century Fox marketing and research teams Operations, Mediation, Leadership Developed company templates and workflows including: automated vendor payment Harlem Arts Festival systems, media tracking + reporting, content editing, project management

Jan 2019 - Dec 2019

Outside Lands

Sponsor Manager

SRONOH + NOITACUDE Primary liaison between brands, festival leadership, and government regulatory bodies The George Washington University Helped secure historic first permit to legally sell and consume cannabis onsite at a major US event

Jan 2014 - Dec 2017

Junior Board

Point person

for new department initiatives such as white-label content licensing and bespoke content series

Jan 2014 - Dec 2016

LEVITY I LIKE

NY PARTNERSHIPS AND EVENTS SPECIALIST

NY dancing salsa Designed and implemented GME's regional field marketing strategy with annual budget rock climbing of +$1MM card and dice games

Jan 2012 - Dec 2014

FULBRIGHT GRANTEE

PSYCONEX RESEARCHER

Colombia Conducted a resilience study for at-risk adolescents and shared findings via a training seminar for 500+ local teachers in collaboration with the Medellín Secretary of Education

Jan 2012 - Dec 2012

B A in Psychology

Pioneered production workflows to ensure compliant, safe cannabis activations, Summa cum Laude, leading to +$1MM in sales and 0 requests for medical transport across all 3 days Phi Beta Kappa

Education

2008 - 2012

The George Washington University

Bachelor of Arts (B.A.), Summa Cum Laude, Psychology

2011 - 2011

Universidad Católica de Valparaíso

Intensive Spanish Program, Spanish, Psychology

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