Ashley Lim

Food & Beverage Entrepreneur | Certified Tea Sommelier | Virtual Events

New York, NY

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About

As a food & beverage entrepreneur, I’ve been building Mansa Tea (mansatea.com) for the last 4 years. I have experience working with - high-end food and hospitality partners on their tea programs - Fortune 500 and high-growth startups on their team building events - eCommerce platforms and SaaS products that range from shipping and marketing to accounting and program management - international logistics including customs, import and export of goods

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Work experience

May 2018 - Present

Mansa Tea

Founder & CEO

Mansa Tea is a handcrafted aged tea company focused on sharing the highest quality artisanal teas with tea connoisseurs. We source our naturally organic tea from the finest terroir around the world and age to the peak of its flavors using only one ingredient--tea leaves. We work with Michelin-starred restaurants and 5-star hotels on their tea programs, corporations on tea tasting events for team building, and aspiring tea connoisseurs on tea education.

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Mar 2014 - Jun 2016

The Boston Consulting Group

Consultant

Top pharmaceutical company: product allocation of top blockbuster drug during unexpected supply shortage • Coached and guided new consultant and worked with cross-functional groups to quickly layout plan B and support C-suite decision; reduced loss revenue opportunity by $200MM Bill & Melinda Gates Foundation: vision and roadmap establishment for malaria vector control ecosystem • Performed content deep-dives to develop vision on improving product development, procurement, and delivery of vector control tools for Bill Gates, Melinda Gates, and Chief Executive Officer; gained unanimous buy-in • Conducted expert interviews and collaborated in workshops with WHO, US EPA, procurers, and developers to refine vision and roadmap; culminated in partnership with 30 groups Top health insurance company: organization restructuring • Orchestrated workshops with Chief Marketing Officer, Chief Compliance Officer, and direct reports to collaboratively design optimal organizational structure; identified $2MM in annual savings Women’s Initiative: Co-lead of Women’s Network Community & Engagement team • Initiated and organized series of “Dress for Success” workshops with retail clients to provide professional fashion tips while strengthening client relationship • Led bi-monthly discussion lunches and solicited speakers to identify creative solutions to latest issues on women in business

Oct 2012 - Feb 2014

Booz & Company

Consultant

Top pharmaceutical company: functional digital prototype development for chronic disease management (select project) • Recommended product feature to increase motivation and accountability of user adherence to healthier lifestyle and medication usage; implemented personalized coaching feature to increase sustainability of change • Co-created prototype with product developers, designers, and engineers; initial tests proved higher engagement and projected longer term commitment among users • Spearheaded operating model design for new digital capability; created business case for $225MM five-year investment

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Aug 2009 - May 2012

Columbia University in the City of New York

Teaching Assistant, Chemistry & Math Department

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Jun 2011 - Aug 2011

The Boston Consulting Group

Intern

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Mar 2010 - May 2011

Columbia University Irving Medical Center

Research Assistant, Division of Nephrology

Jan 2010 - May 2010

Mount Sinai St. Luke's

Clinical Research Assistant

Sep 2007 - Jun 2008

Takasago International Corporation

Intern

• Analyzed different compounds that make up food items, engineered new flavors, implemented flavors into different food items, and conducted sensory test of final products

Education

2016 - 2018

The Wharton School

Master of Business Administration (MBA), Entrepreneurial Management

2008 - 2012

Columbia University in the City of New York

Bachelor of Arts (B.A.), Chemistry

2004 - 2008

Bergen County Academies

Academy for the Advancement of Science and Technology

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