Austin Hay

Growth, Martech & Operations

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About

- Martech teacher at the Marketing Technology Academy. - Longtime Martech consultant with Fortune 500s: Currently serving in operational roles at Runway and Postmates. - Second-time company owner & operator. - Early employee at Branch Metrics. - VP of Growth Services at mParticle. - Dual Masters degrees from Stanford in Engineering, Civil Engineer by trade from USC. - Self-taught programmer. - Virginia native, dog dad, drone pilot, notary, scuba diver master, aspiring water skiier.

Ask me about
CDP
Attribution
Deeplinking
Marketing
Startups
Marketing Technology
Data Visualization
Marketing Ops
Growth
Growth Engineering
Martech
Salesforce
Professional Services
Consulting
Small Business Operations
Salary Negotiations
Customer Data Platform
CRM
Customer Relationship Manager
iOS 14
Email
ESP
SMS
Push Notifications
Customer Lifecycle Management
Marketing Strategy
Website Development
Webflow
Javascript
Ruby
Python
Work experience
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Oct 2020 - Present

Runway

Growth and Operations

Back in the saddle helping Runway on a mission to change corporate financials. https://a16z.com/2020/06/25/investing-in-runway/

Jul 2020 - Present

The Marketing Technology Academy

Owner, Martech Educator

The Marketing Technology Academy is an online learning center for marketing tech concepts, tools, and capabilities. We educate modern Martech Masters. I created this platform in 2020 in order to address the knowledge gap that exists in marketing technology. We help students and corporate clients alike understand both the basics and advanced concepts required to build and maintain world-class marketing technology systems. We are currently offering a Fall 2020 Practitioner Course. More information to come!

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Apr 2017 - Present

Postmates Inc.

Interim Head of Marketing Technology

For a few years I have served Postmates as a go-to expert in their marketing technology stack. Currently am serving a tour in order to fully audit and clean up the marketing stack in the following domains: security and permissions, SSO, CCPA setup, data cleansing and management, data taxonomy and nomenclature, dats ingress and egress audit, architecture mapping, SDK updates, tool consolidation, vendor selection and sunsetting, and organizational / process build.

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Jan 2017 - Present

HBE Ventures

Owner, General Manager

I originally created HBE as a simple growth and marketing agency. Within the first year, I built a $1.5M fully remote professional services practice around marketing technology implementation. We served over a dozen clients from Fortune 500 (Walmart) to high velocity startups (Postmates). In 2018, I spun off the IP and contracts to mParticle and we stood up an internal replica called "The Growth Practice" (https://www.mparticle.com/blog/mp-growth-practice). I served on the leadership team at mParticle for two years as part of this acquisition. Today, HBE operates as a series of personally funded micro-businesses. Operations include: - Marketing Technology, Product, Growth and Scaling Consulting - The Marketing Technology Academy (coming September 2020) - Remote Drone Piloting - Financial Planning for Middle Income Earners and Startup Employees

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Apr 2018 - Mar 2020

mParticle

VP Growth Services

I ran the Growth Practice, an mParticle subsidiary, after I sold the majority IP and consulting contracts from my own practice. https://www.mparticle.com/blog/mp-growth-practice In my role I managed all operations and the P/L for this externally facing solutions consulting group, as well as collaborated with the internal SC unit. Our division contributed more than $1.2M in services revenue per year, roughly making up half of the overall services revenue in the years I was present, all while maintaining a ~40% profit margin. We helped customers choose, implement and leverage tech across the following growth verticals: - Paid Social & app install (Facebook, Instagram, Snap, Pinterest, Twitter, YouTube) - SEO - Display - SEM - Offline including TV, pod, radio, DTC mail - Affiliate (Button, Ibotta, Impact, Slickdeals, Ebates) - Partnerships - Referrals - Tech integrations including Attribution, Deeplinking, CDP, SDK Management, Mobile Affiliate, Location, Push, Email, and Product Analytics. Our instrumentation and consulting enabled enterprises to run high velocity, high performance Growth Teams. Our clients included Walmart, Sam's Club, Mars, Postmates, Luminary, Jet, Chewy, JP Morgan Chase, Turner, Foursquare, and Peet's Coffee.

Education

2012 - 2014

Stanford University

M.S. Management Science & Engineering, M.S. Environmental Engineering

⋅ Finance, strategy in high tech ventures, design thinking, social entrepreneurship, rapid prototyping. ⋅ Entrepreneurial Design for Extreme Affordability (extreme.stanford.edu) ⋅ Stanford Technology & Engineering China Study Program ⋅ Stanford Technology & Engineering India Study Program ⋅ Graduate Student Council At-Large Representative ⋅ Munger 3 Graduate Residence Hall Community Associate ⋅ Stanford Office for Accessible Education Tutor

2008 - 2012

University of Southern California

B.Sc. Civil & Environmental Engineering, Minor Critical Approaches to Leadership

⋅ MDA 365: The Art and Adventure of Leadership -- a highly selective (<5% admission), immersive leadership program designed by former president Steven B. Sample & Management Scholar Dr. Warren Bennis. ⋅ Teaching Assistant and Researcher, Problems without Passports, ENST Catalina, Guam, and Palau 2012 and 2013. ⋅ Manager, Swim with Mike ⋅ President, Phi Gamma Delta ⋅ Engineer, Engineers Without Borders

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