Barron Caster

GM | Startup Investor & Advisor | Ex-VP Product & Growth

San Francisco, CA

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About

Relentlessly curious. I work both sides of the table - investing and operational. I focus my energy on building quality experiences and scaling businesses. Always excited to work with motivated people who are driven, energetic, and open-minded. Enjoy building and thinking about product, growth, customer acquisition, and go-to-market. Motivated by an entrepreneurial atmosphere coupled with successful collaboration.

Ask me about
growth
product management
Center for Creative Leadership
leadership
startups
angel investing
VP Product
Work experience
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Mar 2021 - Present

Rev.com

VP Product

Feb 2016 - Present

Angel Investor

n/a

Marketplaces, Enterprise SaaS, and a lot of other fun stuff that will have a major impact on the world. Grove Collaborative, Yac, WearWardrobe.co, Turing, User Interviews, DroneSeed, TeamPay, Evabot, Decent, On Deck, Celevity, and more.

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Apr 2020 - Mar 2021

Rev.com

Senior Director of Product Management | Member of Executive Team

Running all customer-facing product. Check out our new Zoom Live Captions offering: https://marketplace.zoom.us/apps/_opMN2FqTB6BqaHB6ze9zg

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Jun 2019 - Apr 2020

Rev.com

Director of Growth | Member of Executive Team

Working directly with the CEO, I own our self-serve business (growth product and marketing) and work to build new go-to-market approaches. Growth Product (3 PMs): Self-serve and new business lines across desktop and mobile Growth Marketing (8 Marketers): SEO, SEM, Content, Email, Social, PR

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Jul 2018 - Jun 2019

Rev.com

Director of Growth

Working directly with the CEO, I own our self-serve business (growth product and marketing) and work to build new go-to-market approaches.

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May 2018 - Jun 2018

Rev.com

Senior Product Manager, Growth

Leading Rev's Product efforts to drive Growth.

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Feb 2017 - Apr 2018

Rev.com

Product Manager

Growth Team Transformed Mobile Team into a team responsible for Rev's new business growth, including customer-facing website and mobile apps, across 6 different business lines.

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May 2016 - Jan 2017

Rev.com

Associate Product Manager

Mobile Team Started a new team responsible for all customer-facing mobile properties, including mobile web, iOS app, and android app. Marketplace team Responsible for core metrics, including aspects of quality, turnaround time and margin for Rev's businesses.

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Jan 2015 - Apr 2016

Zenefits

Product Operations

Zenefits is Your One-Stop Software Solution for Benefits + HR + Compliance + Payroll Management

Jul 2013 - Dec 2014

General Catalyst Partners

Associate

Sourced and performed due diligence in Wearables, Digital Health, and Consumer Mobile. General Catalyst is a national VC firm with $5B under management and is an early stage investor in category-defining startups such as Airbnb, ClassPass, Datalogix (acquired by Oracle), Demandware (acquired by Salesforce), GoodData, Honest Company, Hubspot (HUBS), PingId, Snapchat, Stripe, Vroom and Warby Parker.

Oct 2012 - Oct 2013

21 Drops

CEO

Remotely managed company with $400k in annual revenue via multiple distribution channels Restructured company to raise the bottom line by 10x, increase clarity, provide tangible goals, and align employees on a new vision Standardized negotiation process with retailers and spas (e.g. Sephora, Disney)

Education

2017 - 2017

Reforge Growth Series

Growth

2012 - 2013

University of Southern California

M.S., Mechanical Engineering, Product Development

2008 - 2012

University of Southern California

B.S., Mechanical Engineering

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