Barry Borsboom

Freelance Digital Product / UX Designer

Eindhoven, NL

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About

I’m a Freelance Digital Product Designer with over 10 years of experience. I love to design and prototype clean, functional apps and enjoy taking an active role in the entire product design process. Previously I was UX Lead at Dept. Be sure to check out www.barryborsboom.nl if you want to learn more about my recent projects. My strengths include: • Leading visual & interaction design process throughout the entire product lifecycle • Balance usability needs with business & monetization requirements • Communicating design rationale to key stakeholders • Translating usability testing and user research findings into design improvements • Prototype and animate iterations of the user interface

Ask me about
product design
prototyping
ux research
fintech
healthtech
information architecture
Work experience
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Jan 2019 - Present

Tacx

Freelance Digital Product Designer

For Tacx, the global leader of indoor bike trainers, I'm designing, prototyping and testing the next iterations of their trainer app.

May 2018 - Present

Yolt - Unthink Money

Freelance Digital Product Designer

For Yolt a Fintech startup by ING I'm designing, prototyping and testing the next iterations of the Yolt app.

May 2007 - Present

Studio Borsboom

Freelance Digital Product Designer

I’m a Freelance Digital Product Designer with over 10 years of experience. I love to design and prototype clean, functional apps and enjoy taking an active role in the entire product design process. Check out my portfolio on http://barryborsboom.nl/

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Nov 2017 - May 2018

LeasePlan

Freelance Digital Product Designer

For the Global SME market of LeasePlan I redesigned and prototyped their complete car orientation and order flow including a uniform car configurator for all car brands. Next to the open enviroment I also did the design for all service request on their MyLeasePlan environment and did concept development for their future app.

Sep 2008 - Nov 2017

TamTam (part of Dept)

Lead UX Designer

For the clients of TamTam (Eneco, Oxxio, Alliantie, Rabobank, Waternet, HTM, TVM, TNO), I analysed the needs of users and stakeholders and translated them into design and prototypes. This included the process of research (what is the problem? And usertesting), strategy (what does the client and the users need), concepting and designing the end product. Together with my colleagues at Dept we won multiple awards: A Webby Award - Oxxio Chatbot, Silver Lovie Award - Kempen.com Silver Lovie Award - Alliantie app Silver Lovie Award - Oxxio app Dutch Interactive Award - Oxxio app Bronze Esprix award - Vaarwater Golden Spinaward - Mobile - Vaarwater

May 2008 - Jan 2010

Transparent Spaces

Co-Founder

Improving social cohesion by making common ground transparent in physical spaces using data from online social networks.

Mar 2006 - Nov 2008

iFactors

Apple Product Professional

Sold Apple computers and loads of iPods. Also gave presentations about Apple software.

Jun 2007 - Aug 2008

O / Utrecht

Junior Designer

After 5 months as an intern I worked here as a partime junior designer. I mainly designed en developed websites and worked on concept development.

Education

2009 - 2011

Leiden University

MSc, Media Technology

2005 - 2009

Rotterdam University of Applied Science

BSc, Communication And Multimedia Design

1999 - 2005

Stanislas College Westplantsoen

Atheneum, Economie & Maatschappij

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