Bradley Breuer

Vice President Marketing at Coach


Office Hours

How does this work?

I'm a marketing leader who has built a career using data and insights to drive marketing performance for some of the world’s best-known consumer brands. An innovative thinker who excels at tackling big challenges, I’m passionate about creating brand connections and long term consumer loyalty with world-class marketing programs. I believe in the immense power of a high performing team and I work endlessly to empower people to bring their very best to every challenge. Keywords: Data driven marketing, digital marketing, consumer insights, brand management, integrated marketing, team leadership, change management, innovation, measurement, marketing attribution, e-commerce, digital transformation, direct marketing, digital advertising, social advertising, email, SMS marketing, direct mail, magazine advertising, out of home advertising, data science, analytics, CRM.

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Work experience

Jun 2020 - Present


Vice President Marketing


Oct 2015 - May 2020


Senior Director

•Lead social, digital, print, and out of home media strategy and execution for North America (acquisition and retention) • Lead CRM strategy and execution for North America, with responsibility for customer retention marketing (email, text, mail) • Drive the data-driven marketing agenda, launching and leading Marketing Data Science and Analytics function • Own marketing performance measurement for all media and CRM initiatives • Interface with senior North America leadership team to share strategy and results • Lead team of 12 professionals and 20+ agency staff to deliver North America Marketing sales plan • Emerging Leaders Program – Highly selective global leadership development program (2019)


May 2015 - Oct 2015



• Led global consumer audience selection team delivering multi-channel communications in more than 20 countries • Defined and executed strategy for multi-channel communication optimization and measurement • Partnered with data science function to define consumer modeling roadmap and channel integration plan


Jan 2013 - May 2015


Senior Global Marketing Segmentation Manager

• Led global consumer segmentation team responsible for commerce and brand direct to consumer initiatives in North America, Western Europe, Japan and China. Launched capabilities and programs in Japan and China. • Responsible for strategy transformation and implementation of highly targeted consumer facing communication strategy • Led high value consumer initiatives, with focus on consumer retention in direct to consumer channel


Jan 2012 - Dec 2013


Manager, Campaign Development

• Led direct to consumer launch strategy and execution for Balance Rewards consumer loyalty program • Owned strategy to develop customer contact preferences management + customer contact strategy for loyalty program • Led campaign development team delivering direct to consumer contacts via phone, email, direct mail, text and in-store


Mar 2009 - Jul 2012


Senior Project Manager

• Managed development and launch of multi-channel medication adherence direct to consumer programs • Marketing business owner of Customer Master Data Management (MDM) investments • Marketing business owner of data quality, data enhancement/partnerships and address standardization investments


Sep 2006 - Mar 2009


Senior GIS Manager

Sep 2004 - Sep 2006


Business Development Manager

Jun 2003 - Aug 2004

Cartographic Modeling Lab University of Pennsylvania

Outreach Coordinator

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