Bradley Breuer

Vice President Marketing at Coach

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Office Hours

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About

I'm a marketing leader who has built a career using data and insights to drive marketing performance for some of the world’s best-known consumer brands. An innovative thinker who excels at tackling big challenges, I’m passionate about creating brand connections and long term consumer loyalty with world-class marketing programs. I believe in the immense power of a high performing team and I work endlessly to empower people to bring their very best to every challenge. Keywords: Data driven marketing, digital marketing, consumer insights, brand management, integrated marketing, team leadership, change management, innovation, measurement, marketing attribution, e-commerce, digital transformation, direct marketing, digital advertising, social advertising, email, SMS marketing, direct mail, magazine advertising, out of home advertising, data science, analytics, CRM.

Ask me about
Attentive
Epsilon
Twilio
Work experience
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Jun 2020 - Present

Coach

Vice President Marketing

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Oct 2015 - May 2020

Coach

Senior Director

•Lead social, digital, print, and out of home media strategy and execution for North America (acquisition and retention) • Lead CRM strategy and execution for North America, with responsibility for customer retention marketing (email, text, mail) • Drive the data-driven marketing agenda, launching and leading Marketing Data Science and Analytics function • Own marketing performance measurement for all media and CRM initiatives • Interface with senior North America leadership team to share strategy and results • Lead team of 12 professionals and 20+ agency staff to deliver North America Marketing sales plan • Emerging Leaders Program – Highly selective global leadership development program (2019)

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May 2015 - Oct 2015

Nike

Director

• Led global consumer audience selection team delivering multi-channel communications in more than 20 countries • Defined and executed strategy for multi-channel communication optimization and measurement • Partnered with data science function to define consumer modeling roadmap and channel integration plan

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Jan 2013 - May 2015

Nike

Senior Global Marketing Segmentation Manager

• Led global consumer segmentation team responsible for commerce and brand direct to consumer initiatives in North America, Western Europe, Japan and China. Launched capabilities and programs in Japan and China. • Responsible for strategy transformation and implementation of highly targeted consumer facing communication strategy • Led high value consumer initiatives, with focus on consumer retention in direct to consumer channel

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Jan 2012 - Dec 2013

Walgreens

Manager, Campaign Development

• Led direct to consumer launch strategy and execution for Balance Rewards consumer loyalty program • Owned strategy to develop customer contact preferences management + customer contact strategy for loyalty program • Led campaign development team delivering direct to consumer contacts via phone, email, direct mail, text and in-store

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Mar 2009 - Jul 2012

Walgreens

Senior Project Manager

• Managed development and launch of multi-channel medication adherence direct to consumer programs • Marketing business owner of Customer Master Data Management (MDM) investments • Marketing business owner of data quality, data enhancement/partnerships and address standardization investments

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Sep 2006 - Mar 2009

Walgreens

Senior GIS Manager

Sep 2004 - Sep 2006

Avencia

Business Development Manager

Jun 2003 - Aug 2004

Cartographic Modeling Lab University of Pennsylvania

Outreach Coordinator

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