Head of Offline Marketing @ Honey
Los Angeles, CA
Currently helping people save time and money. Previously slinging undies.
Ask me about
Nov 2017 - Present
Head of Offline Marketing
⭑ 2019: Acquired by PayPal (NASDAQ: PYPL) Honey's mission is to make the world more fair by building tools to promote transparency in the shopping experience. --- First offline media hire who launched the following acquisition channels: • Audio (podcasts, radio, streaming) • Influencers (YouTube, Instagram, Tik Tok, Twitch) • TV (linear, streaming) • Out-of-home • Partnerships
Sep 2015 - Nov 2017
MeUndies' mission is to inspire confidence and individuality through fun and comfortable underwear, because when you feel good anything is possible. --- • Co-led all digital and offline media channels: paid social, audio, native, referral program, out-of-home, and direct mail. • Developed revenue projections across all acquisition channels and oversaw a yearly marketing budget of ~$12 million. • Established an affiliate program and scaled it to become a pivotal driver of new customers. • Created MeUndies’ first official major partnership with an eSports team to bolster an omni-channel media approach to reach different online shopping personas.
Aug 2015 - Aug 2015
Business Development Intern
⭑ 2018: Acquired by Opendoor (NASDAQ: OPEN) Open Listings' mission is to make it simple and affordable to buy a home by creating a better, online homebuying experience that saves buyers 50% on agent commission. --- • Conceptualized "Partner Discounts," the company’s first strategic partnership initiative.
2013 - 2016
University of Southern California
Bachelor of Science (B.S.), Public Policy, Planning, and Development (Real Estate Development)
2008 - 2012
High School Diploma