Brittany Schlacter

Curious creative communicator + solutions-driven leader

Grand Rapids, MI

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Office Hours

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About

I have never been afraid to ask questions. This natural curiosity led me to my work in integrated marketing communications. Every day, I get to put my passion to work through developing solutions to better connect brands to their customers. When it comes to my multidisciplinary communications background, I’ve tackled everything from 24/7 social media management to on-camera media appearances. I’m used to balancing multiple projects, working on tight deadlines, maximizing limited resources, and pushing creative boundaries.

Ask me about
Blink
content marketing
brand development
community engagement
customer experience
internal communications
employee engagement
project management
public relations
copywriting
integrated marketing communications
Beekeeper
SpeakAp
Work experience
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Apr 2020 - Present

The Rapid

Acting Communications Manager

Mar 2015 - Present

West Michigan Critter Haven

Director

West Michigan Critter Haven is a 501c3 non-profit rabbit and small animal rescue. Our mission is to rescue domestic rabbits and other small animals within our community and find them new homes. We also support our local shelters in the care of their rabbits, educate the community on the proper and responsible care of small companion animals and ultimately reduce the number of abandoned and neglected pets relinquished in West Michigan. In my role, I lead all communications efforts including media relations, social media management, and website content development and management. I also manage relationships with foster families including onboarding, day-to-day support, and guidance. Other duties include adoption counseling, event planning, and more.

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Nov 2013 - Present

The Rapid

Communications Specialist

I support the creative and strategic vision and execution of integrated marketing communications for The Rapid’s internal and external audiences. This includes creating cohesion in planning all traditional, digital, social media, grassroots, email and content marketing, and communications functions. In my role, I serve as the brand manager and creative director for all digital and print assets with a goal of ensuring brand uniformity and positive customer experience. I also own the messaging and monitoring of all digital presences including, but not limited to, The Rapid's website, blog and social media. My functions are highly collaborative and intertwine with all departments.

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Sep 2012 - Nov 2013

Come Recommended

Content Creator

- Research and write multiple ghostwritten articles and op-eds on behalf of clients each week. Articles appear on outlets such as Business Insider, Forbes, Inc., Huffington Post and Mashable - Previously wrote original pieces for Come Recommended's blog - Increase traffic on blog posts and articles through search engine optimization (SEO) - Respond to HARO and ProfNet queries - Develop website content for clients

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May 2012 - Sep 2012

JB Chicago

Marketing and Communications Assistant

- Managed social media messaging, engagement and conversion - Generated company blog content - Contributed to brand strategy development - Assisted in copywriting and advertisement generation

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May 2011 - May 2012

Cardinal Communications

Assistant Executive Director

- Co-directed award-winning, student-run creative communications firm with more than 70 members, 12 account teams and 14 clients. - Handled organizational finances, client billing and day-to-day internal operations

May 2011 - Aug 2011

redwall LIVE Experiential Marketing

Marketing Communications Assistant

- Managed social media for 5 clients - Developed multiple successful social media contests and campaigns - Created radio advertisements - Wrote and designed white papers for Redwall and clients

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Aug 2010 - May 2011

Cardinal Communications

Social Outreach Chair

- Developed social events for members to engage in networking and community involvement. - Co-planned the 2010 Chicago Trip, where 25 members got the chance to network with three major public relations and advertising agencies.

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Aug 2008 - May 2010

Cardinal Communications

Account Coordinator

- Collaborated with a team of other students to rebrand, create strategic plans conduct primary and secondary research and plan events for clients

Aug 2009 - Dec 2009

redwall LIVE Experiential Marketing

Communications Intern

- Maintained the social media websites of clientele - Created news releases - Formulated web content for clients - Produced the script and creative design for an autism awareness video

Education

2008 - 2012

Ball State University

Bachelor of Science, Public Relations

I received a bachelor of science degree in public relations and fashion from Ball State University.

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