Bryan Law

Vice President, Marketing at Salesforce (Tableau)

Kirkland, WA

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About

With almost 20 years of experience in general management, marketing, digital, strategy and analytics, I have held leadership roles at Salesforce, Tableau, Google and Monitor Deloitte, amongst others. In my current role, I lead a team of ~100 responsible for awareness, demand generation, eCommerce, digital experience and analytics for marketing at Tableau (part of Salesforce), including the company's website & related properties, eCommerce, digital media, search engine optimization (SEO), lead management, marketing tech stack, marketing engineering & development, data engineering, data science, analytics and reporting. Expertise: strategy | digital marketing and marketing strategy | demand generation | inbound marketing and online acquisition | website & eCommerce | data strategy, integration and management | measurement and analytics | marketing attribution, targeting and personalization | marketing technology | digital media (SEM, display, social) | search engine optimization (SEO) | agency management | digital creative and content development | marketing automation | customer segmentation, journey mapping and user experience (UX) | conversion rate optimization and A/B testing

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Intellimize
marketing
ABM
6sense
marketing technology
tableau
Adobe Target
Work experience

Jan 2019 - Present

Salesforce (Tableau)

Vice President, Marketing

Lead a team of ~100 responsible for awareness, demand generation, eCommerce, digital experience and analytics for marketing at Tableau (part of Salesforce), including the company's website & related properties, eCommerce, digital media, search engine optimization (SEO), lead management, marketing tech stack, marketing engineering & development, data engineering, data science, analytics and reporting.

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Feb 2018 - Jan 2019

HEB

Vice President, Data and Analytics

For a $35B+ retail / grocery company, led company-wide analytics team, driving business & customer outcomes through data science and analytics, as well as data strategy, integrity, management and reporting.

Mar 2015 - Feb 2018

Rackspace, the #1 managed cloud company

Vice President, Global eCommerce & Digital Marketing

Responsible for Rackspace’s digital customer experience globally, including sourcing ~80% of company's new customers and ~$60M in annualized new customer revenue. With my team, we built an integrated digital experience including digital media and web properties, along with the associated data & analytics, technology and platforms. We doubled our revenue impact during my tenure.

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Jan 2014 - Mar 2015

Google

Principal, Global Business Strategy

Part of leadership team for Global Business Strategy, which served Google's Chief Business Officer and was responsible for his key strategic projects, internal / external business monitoring, annual planning and board materials. Actively involved in company's 2015 go-to-market strategy.

Jun 2009 - Jan 2014

Monitor Deloitte (Formerly Monitor Group)

Manager

Assisted clients with strategy development at corporate, regional, and business unit levels as well as business model development, valuation & financial analysis, market analysis and entry, innovation, organization design, and economic development.

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Mar 2009 - Feb 2010

Northwestern University - Kellogg School of Management

President, Kellogg Student Assocation

President of ~200-member elected organization representing the entire MBA student body. Worked closely with Kellogg's Deans as well as administrative and faculty leadership teams on setting and implementing the school's long-term strategy and improving the day-to-day experience for students. Only student representative on Kellogg Dean's Search Committee, which selected Dean Sally Blount (2010-2018 tenure).

May 2005 - Jul 2008

Willis Towers Watson (formerly Watson Wyatt)

Organization Effectiveness Consultant

Managed and participated in projects on human capital and HR strategy development, organization design, employee engagement, leadership development, performance management, workforce capacity planning, process improvement and turnover reduction.

May 2003 - May 2005

Mercer Human Resource Consulting

Consultant

Education

2008 - 2010

Northwestern University - Kellogg School of Management

MBA, Student Body President

1999 - 2002

Georgetown University

Bachelor of Arts (BA)

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