Carter King

Research, Test, Build, Test, Iterate, Test, Repeat

Collective Bias® is a new kind of media company built around the shopper and their social media experience. The company’s unique model and network of influencers help brands and retailers create shopper social media campaigns that influence the path to purchase and drive sales.

• Managed team that oversaw addition of new products to ecommerce site • Managed product photo studio and photographers • Coordinated and implemented migration of product data for 300k+ SKUs to new ecomm platform • Collaborated with all divisions to execute marketing and operational strategies

• Executed Pepsico’s “Pit Stop” program • Reduced changeover time of label machine by 29% • Suggested changes to CIP process that would reduce sanitization time by 14% • Experienced daily processes of many departments within the bottling plant

• Assisted customers with tire and maintenance selections • Coordinated promotional events • Executed end of day operations • Provided translation assistance for Spanish speaking customers • Assisted in new store opening

• Led and motivated team in production of bag in box product • Coordinated with logistics manager to effectively ship all product on time • Conducted warehouse inventory control