Charlie Kaplan

VP Product at Audiomack

New York, NY

1

Office Hours

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About

New York-based technology and music leader specializing in strategy, agile development, roadmapping, and product management. I start with data and incorporate my writing background into everything I do. I concentrate at the intersection of streaming and social and love to help creators find their audiences.

Ask me about
mobile apps
music
push notifications
social
iphone
ios
Android
Business Intelligence
email
subscription
artists
listeners
OneSignal
OneSignal Customer
Mixpanel
Amplitude
Mixpanel
Embrace.io
Embrace
ZenHub
Zendesk Support Suite
GitHub
SparkPost
Work experience
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Feb 2020 - Present

Audiomack

VP Product

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Jul 2018 - Feb 2020

Audiomack

Director of Product Management and Growth

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May 2016 - Jun 2018

Cymbal

Chief Executive Officer

• Led all product, business, and marketing strategies, project management • Managed agile cross-functional team of designers, engineers, and analysts to rapid release + iteration • Guided growth and acquisition strategy resulting in a total of 12m plays on the platform in ‘16 • Debuted Android app at Google I/O ‘16 as inaugural member of Google Play Early Access • Established Cymbal’s featuring in the Google Play Store in five collections, and two in the App Store • Designed, established, and executed company data-driven analytics and tracking protocols • Created the Universal Player, a single embeddable player for all streaming services

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Jun 2015 - May 2016

Cymbal

Head of Growth

• Designed and executed double-digit user growth strategies, building the community by over 50x in under a year • Built community: Scores of college radio stations, artists (ex: Pusha T), sites (ex: Pitchfork) • Ran marketing campaigns with influencers and celebrities creating record-breaking growth • Liaised with press and trade groups, quoted in The Next Web, Pigeons & Planes, and more • Established and maintained all relationships with labels, artists, and other partners • Booked video, talent, and locations of three surprise concerts at UT-Austin during SXSW ’16 in partnership with Complex / Pigeons & Planes and KVRX

Jun 2015 - Dec 2015

Netted by the Webbys

Contributing Editor

Created, wrote, and hosted a suite of original web series that was distributed to Netted's entire readership of 600,000.

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Mar 2013 - Sep 2015

NPR

Concert Correspondent

• Review concerts for NPR Music's website and "The Record” blog • Have written features on prominent many musical acts, including Arcade Fire, Thom Yorke, D'Angelo, Pusha T, and Tyler, the Creator.

Dec 2014 - Jun 2015

Netted by the Webbys

Senior Editor / Creative Lead

• Wrote, built, edited, and published all content (over 500 emails) for a daily consumer technology email newsletter that reaches over 600K subscribers. • Created, scripted, hosted, and produced two original video series, Netted Does and Cheat Codes, disseminated to Netted's full newsletter audience, as well as Facebook, YouTube, and website followers. • Partnered with clients (early stage startups to mature companies) to procure exclusive deals for Netted audience. These deals drove engagement with clients’ products while establishing Netted as a leading source of information on emerging technologies. • Assisted sales in the creation and production of sponsored content and partnerships, and conceptualized and produced sponsored and dedicated campaigns. • Determined content strategy and guide new content ventures, including video and longform, from ideation to execution.

Jan 2013 - Dec 2014

Netted by the Webbys

Editor

• Product expert on a multidisciplinary team that grew subscription base from 150K to 500K in 14 months. • Regularly achieved 11% open rate, 1.5% click-through rate (strong figures for newsletters with comparably sized audiences).

Apr 2012 - Jan 2013

Prefixmag.com

Contributing Writer

• Published over 100 news blasts and reviews through a custom CMS • Promoted my posts through various social media outlets

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Sep 2011 - Dec 2011

NPR

General Music Intern

• Produced, edited, and managed content for the NPR Music website. • Appeared on a national broadcast of "All Things Considered." • Work most closely with the internet content for the radio shows "All Things Considered," "Weekend Edition," "Mountain Stage," and "World Cafe," the site's "First Listen" features, and the "The Record" and "Alt.Latino" blogs. • Probably the only NPR intern to ever write a "You've Never Heard?" piece that didn't anger thousands of readers.

Education

2007 - 2011

Hamilton College

Bachelor of Arts, Government

Dean's list

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