Chris Kergin

Head of Global Expansion and Compliance at Samsung Ads

Montreal, CA

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About

Engineer, MBA, and entrepreneur with professional experience in hardware and software product development, artificial intelligence and machine learning, data analytics, business strategy and operations, financial modelling, and digital marketing. I have a passion for bringing ideas to life and for getting stuff done.

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Product Management
Work experience
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Jan 2020 - Present

Samsung Ads

Head of Global Expansion and Compliance

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Feb 2019 - Dec 2019

Samsung Ads

Head of Product

Responsible for the cross-device DSP that contributed 50% of Samsung Ads’ global revenues and for growing and managing the product and design teams in the Montreal office - Reorganized and scaled product and design team to align more closely with corporate objectives - Accountable for development and execution of division's roadmap - Launched self-serve business - Evolved design culture to be more user-centred

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May 2017 - Nov 2018

SSENSE

Sr. Director, Product Management

SSENSE is a luxury fashion retailer headquartered in Montreal. As Director, I manage a team of product managers responsible for the OmniChannel, Customer Service, and Mobile digital products. - Led in-house delivery of platform with personal curation service, appointment bookings, and point-of-sale to operate SSENSE flagship store - Delivered in-house CRM tool to strengthen the personal stylist team’s management of VIP customers - Guided team through customer research, prototype design, in-home user studies, and data synthesis for first concept design of SSENSE e-commerce mobile app

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Sep 2011 - Jun 2017

Arvossa

Founder & CEO

Tech venture that has designed and delivered B2B and B2C solutions in the fashion retail and privacy spaces. • Defined vision, created business plans and financial projections and prepared the go-to-market strategy for each product. Managed cash flows, negotiated contracts, wrote SOWs, and led fundraising efforts • Built and managed team of UX/UI designers, software developers, fashion analysts and marketers across Canada, US, Europe, and India to take products from ideation stage to market and product support • Led team through web and mobile app development from market research through to design and development. Championed latest HMI standards and technologies such as machine learning • Scaled adoption of products to hundreds of enterprise partners and thousands of users using social media and viral marketing strategies • Brought together an advisory board consisting of former CEOs, professors, and industry experts. Developed partnerships with Acadia University and SAP as resources for human capital and technological expertise • Researched, authored, and filed under the PCT a system and method patent for improved search over a network

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Nov 2014 - Jan 2016

Rogers Communications

Product Owner

Omni-channel experience team lead that delivered a service portal for customers and client-facing agents. • Defined vision and strategy and built business case for Rogers’ omni-channel experience enabling customers and reps to service accounts with same portal. Prioritized features based on high frequency, high NPS use cases • Managed budget, engaged vendors, and led team throughout platform delivery including requirements gathering, UX/UI design, technical development, strategizing release schedule, and internal marketing • Championed best practices for software development (SDLC) including agile methodology and regularly soliciting and incorporating customer feedback into development cycle • Received corporate MVP award for leading Team of the Year team to deliver omni-channel experience

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May 2011 - Jul 2011

WTA

Consultant

Development of revenue generation strategies and brand evaluation methodologies. • Delivered study on different strategies for revenue growth including analysis of current landscape and prioritization of initiatives to increase viewership, improve the fan experience, and enhance the celebrity of the athletes • Delivered study on the role of the WTA's brand, how to measure the brand's strength, and partnership strategies to grow the brand

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Apr 2009 - Jul 2010

Scotiabank

Senior Manager, Portfolio Analytics

Revenue and cost analysis and forecasting for Scotiabank's International Banking's credit card portfolio. • Developed forecast for annual fiscal plan and led negotiations with country executives in Scotiabank's international portfolio to finalize corporate growth expectations • Produced monthly financial reports and quarterly P&L for credit card business. Led analysis of bottom-line drivers to guide product strategy across Acquisition, Portfolio Optimization, and Pricing teams • Performed due diligence on corporate acquisition targets with financial portfolios in excess of CAD$150M • Managed team to create and deliver NPV models of credit card products

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Feb 2006 - Mar 2009

Capital One

Principal Business Analyst, Operations

Analysis, strategy, and execution of cost-saving initiatives across Capital One's operating lines. • Generated annual cost savings of over CAD$1.0M by identifying unresponsive population segments through campaign performance analysis and developing a new mailing strategy that improved targeting efficiency • Reduced overall spend on Outbound Telemarketing by 15% by analyzing each vendor’s performance from lead scrub to right-party-connect to conversion and redesigning compensation model • Developed predictive models of customer behavior in order to deliver call centre staffing forecasts and to identify customer segments generating high operational costs • Received innovation award for creating automated reporting and analysis suite for monitoring business KPIs during $700M network infrastructure upgrade which improved the business’ back-end systems

Oct 2004 - Jan 2006

Profold, Inc.

Mechatronics Engineer

Robot design for integration into card fulfillment process lines. • Managed engineering team dedicated to develop process line machines, including organization of responsibilities, division of work and timeline management • Designed modular systems that processed magnetic stripe cards

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Sep 2003 - Sep 2004

CAE

Flight Systems Specialist

Aerodynamic modeling of military helicopters for flight simulator development. • Managed delivery and integration of simulation environment at Department of National Defence, including coordinating site time, obtaining support from engineering staff and training client on software • Coded helicopter aerodynamic response to pilot inputs for simulator environment

Education

2010 - 2011

INSEAD

MBA

1998 - 2003

University of Waterloo

Bachelors of Applied Sciences, Mechatronics Engineering

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