Chris Lavoie

Vice President of Digital and Data at Planet Fitness Headquarters (Hampton, NH)

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About

Experienced Vice President of data and digital technologies with a demonstrated history of working in the health and wellness and retail industries. Strong technology professional skilled in Digital Transformation, Product Design and Development, Analytics, Digital Innovation, Design Thinking, Digital Strategy, Enterprise Architecture, Management, Business Process Design, and Cloud Solutions.

Work experience
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Feb 2019 - Present

Planet Fitness

Vice President Digital and Data

Lead the strategy, design, development, implementation, and evolution of all Planet Fitness data and digital technologies, including a digital platform designed to broaden the reach to consumers across all digital channels and deepen engagement through more personalized experiences. High level responsibilities include: - Build Planet Fitness’s next generation digital platform; evolve the services and API integration capabilities of the organization - Deliver increasingly more sophisticated data solutions to enable personalized consumer experiences and deliver insights to empower Planet Fitness to become a data-driven organization - Utilize next generation technology to prototype innovation and bring new concepts to market - Develop and oversee digital transformation programs across business areas - Advise business stakeholders on their digital strategy and transformation programs - Foster a culture of innovation, leveraging Design Thinking, rapid prototyping, and test and learn - Coordinate the creative design and user experience of digital products and services - Lead the enterprise architecture organization toward business-value-driven, high-performing, modern solutions

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Mar 2016 - Feb 2019

Planet Fitness

Vice President of Information Systems

Lead the design, development, implementation, and evolution of all Planet Fitness data and digital technologies, including a digital platform designed to broaden the reach to consumers across all digital channels and deepen their engagement through more personalized and targeted experiences. High level responsibilities include: - Build Planet Fitness’s next generation digital platform; evolve the services and API integration capabilities of the organization - Deliver increasingly more sophisticated data solutions to enable personalized consumer experiences and deliver insights to empower Planet Fitness to become a data-driven organization - Utilize next generation technology to prototype innovation and bring new concepts to market - Develop and oversee digital transformation programs across business areas - Advise business stakeholders on their digital strategy and transformation programs - Foster a culture of innovation, leveraging Design Thinking, rapid prototyping, and test and learn - Coordinate the creative design and user experience of digital products and services - Lead the enterprise architecture organization toward business-value-driven, high-performing, modern solutions

May 2014 - Mar 2016

Planet Fitness Headquarters (Newington, NH)

Director of Information Systems

Responsible for the strategic introduction, management and development of enterprise business systems and data to support the ongoing and evolving business strategy and aggressive growth of the company. Since joining Planet Fitness in May, 2014 I have transformed the organization across many initiatives: Built a high-performing team, introducing operational discipline and best practices to the department and organization Transformed the enterprise system landscape through the introduction of key enterprise platforms and consolidation of point systems: POS, CRM (Franchise Management), Digital, and Data Warehousing and Analytics Introduced the corporate data strategy and led the development of enterprise data warehouse and financial data systems to deliver managerial and financial reporting, financial consolidation and budgeting and planning Implemented a new Franchise Management platform on Salesforce.com to serve as the growth engine for all global Franchise and Corporate store operations and across the entire Franchise life cycle, greatly improving operational efficiency and reducing cycle times Re-platformed the Planet Fitness mobile application resulting in more downloads and increased member engagement Led the development and release of an enhanced e-commerce solution resulting in increased online membership store sales Created policies and procedures with the IT Leadership in support of a public company offering; completed in August, 2015 Brought stability to the legacy member management point of sale system; assisted with the selection of the replacement system and successful migration of almost 1,000 Planet Fitness stores Salesforce.com Sales & Service Cloud, Marketing Cloud, Communities; IBM PureData, Cognos, TM1, DataStage, SPSS; Netpulse; ABC Financial; Acquia, Drupal; .NET Technologies;

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Aug 2012 - May 2014

Enterasys Networks

Director, Application Development & ERP

Significant leadership role in award-winning IT organization: Computerworld 2014 Premier 100, #34 Information Week 2013 Top 500, 2012 CIO of the year (Boston Business Journal) Directed the modernization of multiple business systems including CRM, ERP/POS, Digital, and Data; combined benefit of over $1M per year from savings and increased revenue Led all aspects of business system design and delivery across all business functions; defined long-range strategy and department goals; developed and managed budget to achieve goals; drove continuous improvement through the adoption of new and emerging cloud and on-premise technologies to maximize value of system portfolio; influenced and aligned technical vision in coordination with executive staff and business partners. Assumed program management (PMO) responsibilities across entire IT organization to drive multi-million dollar headcount and non-headcount synergies in 2014 stemming from corporate merger Led the creation of a new business system to quickly and accurately determine customer assets and service entitlements; projected $2.7M annual increase in revenue upon program maturity (Nucleus Research, Inc) Spearheaded a new digital web strategy, corporate website, brand messaging, and design; 100% annual increase in leads and $2M annual increase in sales opportunities upon site launch (Feb 2014) Transformed Data team; developed and directed data integration, data warehousing, and business intelligence strategy; improved operational efficiencies; integrations to over 20 cloud systems Multiple Discipline Management: Web Application Development, Web Services Development, Database Development, Cloud & On-Premise System Integration, Data Warehousing Development, Enterprise Reporting, Project Management & ERP Responsibilities: Supply Chain, Purchasing, Receiving, Finance, New Product Introduction, Compliance, ABAP Development, EDI Development, Project Management

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Feb 2007 - Aug 2012

Enterasys Networks

Sr. Manager, Application Development

Led multiple, distributed teams in the introduction and evolution of corporate web, enterprise data, integration, and reporting systems and environments.

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