Ciprian Sava

EVP, Global Product Implementation, Creative Excellence and Innovation Service Lines at Ipsos

Chicago, IL

How does this work?

15 years of experience in (online and digital content) Market Research on various management roles, from startup to 2 B USD corporate environment; 15 years of client service and business development management positions 10 years of product implementation in the online space for the Ipsos Group Extensive experience in NGO management, grant&project management ISO 9001 extensive expertise 6 Sigma expertise Specialties: Account Management Product Development and Implementation Digital and Mobile MR Product Development and Implementation Pricing Strategies and Policies Competitive Intelligence Purchasing and Supplier Management Negotiation Strategic Business Management in M&As New Business Development

Ask me about
Process automation
Marketing Research platforms
Market Research vendors
Online research quality standards
Advertising research
Work experience

Jan 2019 - Present


EVP, Global Product Implementation, Creative Excellence and Innovation Service Lines

Extended of the previous role to another service line, now covering the entire marketing cycle, from idea and concept testing, through advertising testing and finally, product testing. In this role, the team I am leading is responsible for most of the Ipsos productized business and focuses on creating automated execution platforms for these products, for both internal and external users.


Nov 2013 - Jan 2019


SVP, Global Lead of Innovation and Execution, Ipsos Connect (Advertising Testing and Tracking)

Lead Technical Innovation, Re-engineering, and Implementation of New Products by bridging the Product Innovation groups with the Technology and Operations groups; operationalize new ideas: build the business case, financing, costing, pricing, implementation plan, launch to local markets (hand over to local execution teams) Manage the respondent/sample strategy globally, in observance of the local access conditions, the advancement of internet, operational limitations and cost-efficiency requirements of each specific products

Jul 2010 - Nov 2013

Ipsos Interactive Services

Senior Vice President, Client Service, North America

* Manage the Client Service group of the company, servicing all our clients and business lines in North America * Drive the business development strategy of the company within the corporate space by leading the client service, product development, pricing/quotation groups * Lead the Innovation group of the company (in the online research space) * Manage the company's pricing policy: pricing benchmarks, pricing algorithms, pricing analysis, strategic pricing policies * Personally led the product development and implementation of the most strategic product of the company generating +30 M/year, over a two years period * Coordinated the implementation of the new Digital and Mobile suite of products of the Ipsos Group

Mar 2001 - Oct 2010

Ipsos Interactive Services

Vice President - Client Service

* Built and enacted the business development plan for Ipsos online emerging countries * Implemented products that generated Ipsos Interactive more than 10 million USD/year * Managed the day to day client relationship and satisfaction * Surveyed the markets of responsibility and built competitive intelligence reports * Manage post-sales (quotation) teams * Personally coordinated multi-million dollar projects for strategic clients * Managed the online products Innovation team

Oct 1998 - Aug 2002

"Argument 21"

Vice President - Social and Political Programs

Non-Profit Organization I founded together with 20 young idealists and university graduates from all possible fields, with the purpose to make a significant chance in the social profile of the local community in a young democracy and capitalistic system. Statutory purpose of the organization was to increase public awareness of the county's youth and drive them to social interaction and public life participation; By means of government sponsorship, private companies and Peace Corps Romania ( we managed to set up a first English public library in Galati County, we issued a free newspaper distributed monthly for 2 years and launched various educational programs in collaboration with other local NGOs and public schools.

Dec 1999 - Mar 2001

County Board of Public Health


* Implemented of the national health programs at the county level * Responsible for the continuous monitor and reporting of employee satisfaction * Responsible for the continuous monitor and reporting of the "client" satisfaction and perception of the National Health Programs


2007 - 2009

Walden University

MBA, Business Management in Global Environments

1997 - 1998

MAs, Political Philosophy

1993 - 1997

Universitatea „Alexandru Ioan Cuza” din Iași

BA, Sociology and Political Science

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