Dan Baker

Technical Marketing Manager at Pachyderm, Inc.

Darlington, GB


Office Hours

How does this work?

A technology addict and automation specialist with over 20 years experience in helping businesses realise the potential of their data. From tracking, through aggregating to reporting, data is my passion. Enabling marketing and sales teams to achieve their goals. With a diverse background in design, engineering, ops and marketing, I’m full stack capable, allowing me to independently deliver.

Ask me about
Stitch Data
HubSpot Marketing Hub
Google BigQuery
Work experience

Jul 2020 - Present

Pachyderm, Inc.

Technical Marketing Manager


Feb 2018 - Jul 2020


Web Automation Specialist & Frontend Engineer

Part of a small team building an MLOps platform that versions all data, tracks runs and provenance, builds, deploys, monitors and tests models. My role is split between web automation and frontend engineering. The web automation role includes architecting tracking strategies for all websites and SaaS; data sync to and from sales and marketing platforms; design and implementation of tracked PPC landing pages; aggregating and collating data to produce visual dashboards. The frontend role includes implementing UI and architecting an end to end testing framework. Skills: Docker, Kubernetes, GCP, Zapier, Google Scripts, Klipfolio, CloudFlare, Segment, Intercom, FullStory, Google Analytics, Google Ads, API/Webhook integration, Slack, React, Redux, Webpack, CSS/SASS, Figma, Javascript, Puppeteer

Apr 1999 - May 2020

Webkit Limited


Webkit are an agency providing innovative web apps and cutting edge web hosting. Originally started whilst at university in the 90s, we have been lucky enough to create applications and web sites for many household names as well as a huge number of local businesses. Our ethos is to bring the latest web technologies to all businesses irrespective of budget.


Sep 2017 - Feb 2019


Lead WebOps Engineer & Marketing Automation Specialist

Alongside the management and ops of Xara's public facing sites, I designed, developed and implemented a cross domain event and marketing tracking system for Xara Cloud (a design and corporate branding SaaS). This allowed full transparency of users on all sites and their conversion into paying customers. Skills: Javascript, API/Webhook integration, Intercom, Segment, IFTTT


Oct 2011 - Sep 2017


DevOps Engineer & Technical Marketer

This role was an extension to the role listed below. Xara had upwards of 20 interconnected legacy websites and services in need of some love. Hosting of these was becoming messy and expensive. Using my DevOps knowledge, I containerised everything and put in place CI and GitOps practices to streamline deployments. Skills: Docker, Kubernetes, bash/shell scripting, git, AWS, Digital Ocean


Dec 2002 - Oct 2011


Senior Web Developer & Technical Marketer

In 2002, I took over the management and development of the 300+ page xara.com site and several community sites and forums. During the time in this role, I wore many hats... I redesigned and developed the complete xara.com site. Created a custom CMS to meet, not only the site needs, but automate many technical tasks for the marketing team. This included templatised email newsletter generation, multi lingual translation export and import and social media page generation (custom Facebook tabs using CMS content). I also streamlined the process of creating CD cover mounts for magazines and the press. Skills: PHP, MySQL, HTML, CSS/LESS, Javascript, jQuery


Apr 2000 - Dec 2002


Webmaster & Web Designer

Joined at the start of the dotcom bubble in 2000 as the Webmaster for the Zy.com projects. I was responsible for designing frontend websites, UX and UI coding for their early SaaS Web Builder and Modules systems. Skills: HTML, CSS, Javascript, ASP, MSSQL, Photoshop, Xara Designer


Jul 1999 - Apr 2000


Web Designer


1996 - 1999

Teesside University

BSc Media Technology & Production

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