Product & Growth (ex-Thumbtack, Zillow) | Executive Coach

Danica Tiu

I'm a storyteller with a penchant for growth. As an operator, you can find me crafting experiences in product and product marketing; in my coaching practice, I support first time founders, executives, and high potential leaders to move through the world with backbone and heart.

Hone is an all-in-one solution to help companies develop their people, no matter where they are. We pair best-in-class live instructors with a powerful technology platform to deliver engaging, synchronous online training and measure its impact.

Director of Product Marketing

Built the product and curriculum from 0 to 1 to teach marketing to underserved adult learners.

General Manager

Support batch members on product strategy, GTM, UX, and growth.

Mentor

I led a team of five, owned agency relationships, and drove a 3XX% increase in MQLs.

I ran product marketing and GTM strategy for dotloop, an enterprise SaaS platform acquired by Zillow, and integrated it into the parent company. I worked cross-functionally with product, engineering, marketing, legal, and sales teams to drive end-to-end product launches.

Senior Product Marketing Manager

Backpacking around the world

As the first Growth PM, I was embedded on the engineering team and led a five-person team responsible for 9X% of revenue.

Specifically, I led taxonomy and ontology efforts through a mix of deep analytics, UX, prototyping, and technical skills. I collaborated with with product, engineering, design, customer support, and marketing.

Product Manager, Growth

Vanberg & DeWulf (acquired by Total Beverage Solution) was the nation's oldest Belgian beer importer. Worked with the co-founders of the oldest Belgian beer importing business in the U.S. to instrument analytics, develop growth strategies, and manage a portfolio of 42 specialty beers to appeal to B2B and B2C audiences (distributors, sales, restauranteurs, stores, journalists, influencers, consumers).