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Danica Tiu

Product & Growth (ex-Thumbtack, Zillow) | Executive Coach

Seattle, WA, US

About

I'm a storyteller with a penchant for growth. As an operator, you can find me crafting experiences in product and product marketing; in my coaching practice, I support first time founders, executives, and high potential leaders to move through the world with backbone and heart.

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Work experience

  1. March 2020 – present

    Hone

    Director of Product Marketing
    Hone is an all-in-one solution to help companies develop their people, no matter where they are. We pair best-in-class live instructors with a powerful technology platform to deliver engaging, synchronous online training and measure its impact.
  2. May 2018 – February 2020

    Kenzie Academy

    General Manager
    Built the product and curriculum from 0 to 1 to teach marketing to underserved adult learners.
  3. February 2018 – February 2020

    500 Startups

    Mentor
    Support batch members on product strategy, GTM, UX, and growth.
  4. July 2016 – October 2017

    Zillow Group

    Senior Product Marketing Manager
    I led a team of five, owned agency relationships, and drove a 3XX% increase in MQLs. I ran product marketing and GTM strategy for dotloop, an enterprise SaaS platform acquired by Zillow, and integrated it into the parent company. I worked cross-functionally with product, engineering, marketing, legal, and sales teams to drive end-to-end product launches.
  5. September 2015 – May 2016

    Sabbatical

    Backpacking around the world
  6. Thumbtack
    July 2013 – August 2015

    Thumbtack

    Product Manager, Growth
    As the first Growth PM, I was embedded on the engineering team and led a five-person team responsible for 9X% of revenue. Specifically, I led taxonomy and ontology efforts through a mix of deep analytics, UX, prototyping, and technical skills. I collaborated with with product, engineering, design, customer support, and marketing.
  7. February 2011 – March 2013

    Vanberg & DeWulf

    Growth Manager
    Vanberg & DeWulf (acquired by Total Beverage Solution) was the nation's oldest Belgian beer importer. Worked with the co-founders of the oldest Belgian beer importing business in the U.S. to instrument analytics, develop growth strategies, and manage a portfolio of 42 specialty beers to appeal to B2B and B2C audiences (distributors, sales, restauranteurs, stores, journalists, influencers, consumers).

Education

  1. 2005 – 2009

    University of Chicago

    B.A., English Language & Literature, with honors
  2. 1999 – 2005

    Hunter College High School