Daniel Kouchnir

VP, Commercial Strategy & Ops at VaynerCommerce

Toronto, CA

How does this work?
Ask me about
Shopify
BigCommerce
Subscription Analytics Software
Payment Gateways
Bazaarvoice
Shopify Plus
Magento Commerce
Salesforce B2C Commerce
Shopify Consulting Partners
E-Commerce Platforms
Yotpo
ReCharge
Wix
Squarespace
WordPress Site Management Software
Klaviyo
Mailchimp
ShipStation
3PL Software
Installment Payment Software
Subscription Revenue Management Software
Warehouse Management Software
JotForm
Shopify POS
Work experience
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Jan 2021 - Present

VaynerCommerce

Vice President, Commercial Strategy & Operations

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Jan 2019 - Jan 2021

VaynerCommerce

Director of Strategy & Operations

VaynerCommerce is a VaynerX company created to help brands chart new paths in an ever-changing commerce landscape. We build sustainable brands in direct-to-consumer, CPG and Fortune 500. Growth: Driving holistic growth through full-funnel, repeatable approaches. Acquisition, conversion, and retention to drive up customer lifetime values and drive down customer acquisition costs. Direct response media, creative/content, branding, data, supply chain, monetization. Consulting: Transforming companies by solving complex commerce problems. Commerce strategy, operations, data/analytics, digital culture. Technology: Building best-in-class digital experiences and technology infrastructure. Digital customer experience, design, Shopify/Shopify Plus, integrations, CRO.

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Jan 2018 - Jan 2019

Shopify

Strategy & Operations

Accelerating growth by defining and executing strategies. • Strategy, go-to-market, and roadmap planning • Data, analytics, insights and SQL • New market entry • Monetization/new revenue generation • Salesforce CRM implementation • Special projects

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Jan 2018 - Jan 2019

Shopify Plus

Strategy & Operations

Accelerating growth by defining and executing strategies. • Strategy, go-to-market, and roadmap planning • Data, analytics, insights and SQL • New market entry • Monetization/new revenue generation • Salesforce CRM implementation • Special projects

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Jan 2016 - Dec 2017

Shopify

Senior Account Executive, Enterprise Commerce

Provided peace of mind and made commerce better for enterprise businesses. Advised enterprise businesses with their commerce projects, guiding them down the right path to achieving their multi-channel objectives: online, mobile, social and retail. Helped retailers focus their resources on marketing and growing their business, instead of IT and maintaining an online store. • Advised high-volume online retailers and Fortune 500 brands with revenues ranging from $100K to $1b+ on the strategic and technical components of their projects and the transition from other platforms like Salesforce Commerce/Demandware, Magento, Oracle ATG, SAP Hybris, and BigCommerce • Promoted from Account Executive in January 2016 • Account Executive of the Year (2016)

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Jan 2016 - Dec 2017

Shopify Plus

Senior Account Executive, Enterprise Commerce

Provided peace of mind and made commerce better for enterprise businesses. Advised enterprise businesses with their commerce projects, guiding them down the right path to achieving their multi-channel objectives: online, mobile, social and retail. Helped retailers focus their resources on marketing and growing their business, instead of IT and maintaining an online store. • Advised high-volume online retailers and Fortune 500 brands with revenues ranging from $100K to $1b+ on the strategic and technical components of their projects and the transition from other platforms like Salesforce Commerce/Demandware, Magento, Oracle ATG, SAP Hybris, and BigCommerce • Promoted from Account Executive in January 2016 • Account Executive of the Year (2016)

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Jan 2015 - Dec 2015

Shopify Plus

Account Executive, Enterprise Commerce

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Jan 2015 - Dec 2015

Shopify

Account Executive, Enterprise Commerce

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2014 - 2014

PepsiCo

Assistant Marketing Manager

• Conducted marketing program reviews on Superbowl and Easter 2014 programs using Nielsen data, worked with large data sets and identified key opportunities in retail execution and influenced Superbowl 2015 agency brief • Led four month retail point-of-sale materials research project from start to finish by producing best-practices framework which influenced in-store shopper purchase intent by 17% • Pioneered program tracker using large historical data pools to analyze shopper participation in national coupon marketing programs worth a combined $2.5 million; isolated key program elements to guide future offers

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2013 - 2013

VW Credit, Inc.

Sales & Marketing Analyst

2012 - 2013

York University

Consultant

Education

York University - Schulich School of Business

Bachelor of Business Administration (BBA)

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