GTM Advisor | SVP Marketing | CMO | Tech for Good

Daniela Perlmutter

Corporate finance, venture capital, economic policy advisory to government isn’t a typical marketing growth path. But I’m not your typical CMO. I see the big picture, get the numbers and drive change with an outside in view and inside out actions. I'm passionate about translating technology innovation with creative thinking into growth. My typical day includes finding the core value of products, a winning go-to-market strategy, overcoming challenges, driving change with sales and partners, and relentlessly tracking the data and performance. 
As a seasoned marketing and product marketing professional across the telecom, cybersecurity, IoT and retail supply chain industries, I have led marketing teams for multi-billion dollar publicly traded enterprises as well as scale up startup companies.
My curiosity and competitive nature will drive me to dig out the most impactful lever to lead the market and disrupt the status quo. I thrive in fast-paced environments with super smart and diverse people. I am a collaborative leader, and create teamwork and personal connections to drive growth and make a positive impact on people's lives. 

Specialties: Marketing strategy, business development, corporate development, go-to-market, product marketing, partner marketing, research, analysis, mergers and acquisitions, competitive intelligence, B2B SaaS, hardware and software marketing.

Vice President Global Comms and Product Marketing

CaviSense is transforming oral health with at home cavity detection, personal monitoring and recovery.

GTM Advisor

CMO Member

Positioned Bringg to be recognized as the market leader in our category and valued as a Unicorn in 2021.
Sourced +45% of sales pipeline with marketing campaigns and joint partner-marketing programs.
Built the company’s flagship marketing team of diverse professionals across Brand, Product Marketing, Demandgen and Marketing Operations, and served the company’s creative needs with the Design Studio. Pioneered the industry with the first Sustainability Tech Practice combining research, product and market awareness activities.

Senior Vice President Marketing

Member

Generated demand with the Product-led-Growth (PLG) marketing approach. Established industry alliances with RH-ISAC and joint activities with the Bankers Association of the Philippines to penetrate new customers and drive Demand for Cyberint offerings.
Defined the company’s unique value proposition and competitive differentiation through Peer Insights review platforms and recognition by industry analyst firms such as Gartner and Forrester.

Vice President of Worldwide Marketing

Head of global product and solutions marketing:  
Defined a cohesive story of Amdocs portfolio of solutions taking media and communications enterprises through their digital transformation journeys. This was an end to end story about customer experience, 5G networks, IoT, NFV, Cloud and Automation products and managed services. Led a theme based approach to bring together different BU’s product marketers to tell a unified story and value proposition. 
Created mixed reality demos to share the value of Amdocs technology and solutions to end customer engagement of consumers and businesses and the underlying IT BSS/OSS solutions that enable the unique customer experiences. This drove Amdocs recognition as a market leader and expanding  engagements with existing customers. 
Initiated a cloud maturity model to establish  Amdocs platform technology leadership in the devops world with microservices, CI/CD and multiple cloud partners such as AWS, GCP.

Vice President Global Product Marketing

Rebranded the company from 6 separate entities in the home security and professional services space to a single innovative technology company in IoT. Drove continuous customer expansion with existing customers in the professional home security market and penetrating the Telecare and connected healthcare markets with Hardware and AI-led software.

Vice President, Head of Marketing and Product Management

Demonstrated business value to Amdocs existing customers with marketing strategy workshops with c-level executives in Business, and IT functions of Amdocs customers, incl. Vodafone, T-Mobile, Telefonica and others   Led Amdocs engagement with the Telecom Industry forum to establish and sustain Amdocs impact on technology and architecture frameworks of the business and operations system stack.
Articulated together with Amdocs CTO office the Technology vision framework for the industry and for customers' IT roadmaps.

Director, Market Strategy

New Venture Financing - Teaching Assistant

Evaluated early stage start ups and sourced deal flow opportunities of new ventures across software, communications and enterprise networking.