Dan Krenitsyn

Strategy at Facebook

New York, NY

1

Office Hours

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About

Graduate of Cornell University with 8+ years of experience in digital strategy, finance & startup operations and an enduring passion for entrepreneurship, scaling [subscription] businesses, and building things.

Ask me about
Lunchbox
Media
Restaurants
BentoBox
CRM
Marketing automation
Email
Conversion Rate Optimization
Facebook
Subscriptions
Subscription Growth
Pricing
Landing Pages
Marketing personalization
Corporate Subscriptions
Funnel Optimization
Email Deliverability
Subscriber Acquisition
Toast
Olo
Square
Cater2Me
TooGoodToGo
ChowNow
Work experience
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Dec 2020 - Present

Facebook

Strategy

2020 - Present

Strategic Advisor

I help companies acquire subscribers. Select clients: šŸ›© Air Mail - airmail.news šŸ’Š Monument - joinmonument.com šŸ‹šŸ»ā€ā™‚ļø Future - future.co ā˜•ļø Morning Brew - morningbrew.com

2015 - Present

Mulberry & Vine

Advisor

Courtside seats to how an SMB operates.

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2019 - 2020

The Telegraph

Vice President, International Business Development & Growth

Recruited to lead international growth across M&A, subscriptions, revenue, and partnerships.

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2018 - 2019

The Information

Director, Growth

Subscription & revenue growth through a mix of product optimization, targeting strategy, paid acquisition, partnerships, and everything in between.

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2017 - 2018

BuzzFeed

Director, Business Operations

Audience development, operations, monetization strategy, product development, revenue & subscription growth.

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2016 - 2017

Swirled

General Manager / Co-Founder

Monetization, growth, audience development, digital/content/revenue strategy, and much more.

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2014 - 2016

Sosh

General Manager

Business development, product operations, content curation, user engagement & retention, marketplace growth, partnerships, community management, and sales. Sosh was founded by former Google & Slide employees, and backed by amazing investors (Battery Ventures, Khosla Ventures, Sequoia Capital, Keith Rabois, Naval Ravikant). Sosh raised $16M+ in venture funding and was acquired by Postmates in late 2015.

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2013 - 2014

Citi

Investment Banking Analyst

Debt Capital Markets.

2011 - 2013

Marshfillows

Chief Operating Officer

Chocolate-stuffed marshmallows (!) Helped scale the first company producing a solid chocolate filled marshmallow, a patented product. Marshfillows improve upon the traditional s'more experience by enabling the solid chocolate core to melt alongside a roasted marshmallow for better taste, and by consolidating the necessary s'more making ingredients. Marshfillows was a two year member of eLab, Cornell's competitive start-up accelerator.

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Jun 2012 - Aug 2012

Citi

Investment Banking Summer Analyst

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Jun 2011 - Aug 2011

J.P. Morgan

Corporate Development Summer Analyst

Education

2012

Cornell University

B.S., Industrial and Labor Relations, Entrepreneurship, Communications

2015

General Assembly

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