David Pearce

VP of Data & Analytics at Togo Group

Cincinnati, OH

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About

Results-driven and customer-focused technology leader with over 10 years of experience utilizing emerging technologies, design, and data to create value and solve complex problems. Creative and strategic thinker; natural communicator and team leader with strong motivational skills and ability to recruit, manage, and develop high-impact teams.

Ask me about
cloud data
Snowflake
Looker
Fivetran
Stitch
Data Warehouse Software
Business Intelligence
Business Intelligence Software
Data Analytics
Data Management
Data Governance
Product Management
Work experience
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Feb 2021 - Present

Togo Group

VP of Data & Analytics

Apr 2019 - Feb 2021

EVERYTHING BUT THE HOUSE (EBTH)

Vice President of Technology

• Directed overall product, data, and technology roadmaps and initiatives enabling significant cost reduction and EBITDA increase with 50% NPS improvement over 12 months (51 to 75) and 66% YoY monthly revenue growth. • Provided executive-level leadership and direction for the management and development of all B2C and B2B eCommerce marketplace auction technology and data systems used by over 2M shoppers and 25K sellers driving $70 million in annual revenue. • Developed product and data strategies driving initiatives impacting SEO and shopper discovery, fraud reduction, ad spend effectiveness, shopper funnel optimization, churn reduction, marketplace liquidity, sales enablement, customer service effectiveness, shopper personalization and engagement, customer satisfaction, and reduced operational labor inefficiencies. • Renegotiated SaaS contracts resulting in 40% cost reduction and $500k in annual savings.

Sep 2018 - Apr 2019

EVERYTHING BUT THE HOUSE (EBTH)

Director of Data & Analytics

• Championed executive buy-in to build first formal data management and analytics team with an emphasis on empowering business objectives through data management and analytics capabilities, policies, and procedures. • Developed and executed comprehensive organizational data strategy significantly increasing value of data assets while improving organizational data literacy and trust in data, resulting in 15x increase in data exploration and usage. • Designed and implemented entire data analytics infrastructure processing 10+ terabytes using Stitch, Snowflake, dbt, and Looker, significantly improving quality and reliability of organizational data. • Designed and implemented hundreds of Looker dashboards and reports spanning all areas of the organization from C-level forecasting and cost analysis to daily sales and operational pull reports. Tools Used: [ Snowflake, Looker, SQL, dbt, Stitch, Fivetran, Airflow, S3, Segment, AWS, Redshift, ElasticSearch ]

Sep 2016 - Sep 2018

Everything But The House (EBTH)

Senior Product Manager

• Established and led overall product strategy and development for marketplace seller experience, including seller tools and sales enablement for 200+ sales team. • Responsible for product planning, requirements, usability, and release management; used qualitative and quantitative research and agile methodology to prioritize and manage roadmap and backlog. • Implemented Seller NPS tracking; used results to influence cross-functional changes driving 32-point Seller NPS improvement in 10 months (31 to 63). • Identified problematic application data model producing poor seller experience and inaccurate sales reporting; led organization-wide initiative to implement and rollout new data model impacting all 1000+ employees. • Led Salesforce implementation, migration and rollout to 200+ sales team including hands-on code contributions to develop and implement custom components and integrations syncing between our internal OLTP system. Tools Used: [ Salesforce, Lightning Components, SQL, Tableau, JIRA, Trello, Delighted, Amplitude, Segment, Braze ]

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Jan 2016 - Sep 2016

84.51˚

Entrepreneur In Residence

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May 2015 - Sep 2016

Fanbloom

Founder & CEO

• Founded data and technology startup developing proprietary influencer audience analytics by identifying, analyzing and aggregating demographic and psychographic data including gender, location, language, and interests. • Designed, architected, and coded system ingesting and processing Instagram data across 100MM+ accounts (25% of IG accounts at the time) and 1B+ posts using Nodejs, Redis, MongoDB, and Neo4j. • Developed and implemented executive and go-to-market strategy; recruited and motivated high-impact founding team; built and maintained professional relationships with partners, clients, and investors. Tools Used: [ React, Nodejs, HTML/CSS, REST, MongoDB, Neo4j, Redis, PostgreSQL, Sketch, AWS ]

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Apr 2013 - May 2015

Differential

Partner & Lead UI/UX Developer

Helped launch and grow digital agency from $0 to $1M+ in annual revenue as Partner and lead UI/UX developer using lean and agile methodologies across SDLC to deliver over 20+ custom web and mobile software projects from concept to launch. Tools Used: [ Sketch, React, Ruby on Rails, Nodejs, HTML/CSS, Meteor, MongoDB, PhoneGap ]

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Jan 2011 - Apr 2013

Trippo

Co-Owner, UI/UX Designer

Developed UI/UX and all digital assets for a variety of custom web and mobile applications including Android app with over 100k+ installs. Tools Used: [ SEO, HTML/CSS, Javascript, Photoshop ]

Aug 2007 - Dec 2012

D A Pearce LLC

Self Employed

Generated passive income by researching and identifying popular niche eBay searches with low Google competition, then developing web properties and implementing SEO strategies to drive affiliate traffic through organic first page rankings. Tools Used: [ SEO, Wordpress, HTML/CSS, Javascript, Photoshop, Google Keyword Tool ]

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Mar 2010 - May 2011

Underground Printing

Store Manager

Launched new Lexington, KY market; responsible for all store management and business operations including market awareness, revenue growth, account management, and employee hiring and retention. Generated $250k+ in sales in the first 12 months.

Education

University of Kentucky

Bachelor of Business Administration - BBA, Marketing

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