About
A multichannel leader with a rare combination of board-level online and offline commercial experience. Capable of developing winning strategies then delivering against them. A passion for the customer allied to a passion for results.
Specialties: eCommerce, multichannel retail, retail strategy
Ask me about
Work experience
- March 2011 – present
The Multichannel Expert
Owner & lead consultantA thought-leader in multichannel retail. Operating as an eCommerce consultant to retail and other customer-facing businesses. Developing focused strategies and helping clients to implement them. - February 2016 – December 2021
Heal's
Customer & E-Commerce DirectorResponsible for e-Commerce, customer service and IT at one of the world's leading furniture and homeware stores. - September 2011 – January 2016
Snow+Rock
Multichannel DirectorAs Multichannel Director for Snow+Rock Group, I led the direct team to deliver a trebling in eCommerce turnover over a four-year period. We managed to consistently improve traffic, conversion and customer satisfaction across all three of the Group's three fascias - Snow+Rock, Cycle Surgery and Runner's Need. 
June 2008 – February 2011Waterstones
Head of E-CommerceWholly responsible for the P&L of Waterstones.com and our eBook download service. Led a team of 15 in marketing, site content and merchandising, fulfilment, customer service and web development.- December 2006 – May 2008
Borders
Commercial Director UKIn charge of buying, marketing, stock control and e-commerce development at the UK's second largest specialist book chain. Drove like for like sales gains alongside improvements in margin and stock turn. - April 2005 – December 2006
Blacks Leisure Group
Business Development Director - January 2002 – January 2004
WHSmith Travel
Buying Director - January 1998 – January 2002
WHSMITH
Category Controller, Books - January 1990 – January 1995
Woolworths/ Kingfisher PLC
Business Planning Controller - January 1985 – January 1989
Deloitte Management Consultancy
Consultant