Los Angeles, CA
Ask me about
May 2020 - Present
UserAcquisition.com builds internal tools for enterprise-level clients in the mobile, gaming, and media space. We specialize in developing custom solutions to help teams automate their marketing efforts.
Oct 2017 - May 2020
Vice President, User Acquisition Marketing
Apr 2017 - Oct 2017
Head of Acquisition Strategy
* Built Internal Media Mix Modeling Group to manage acquisition and referral spending across driver and passenger portfolio* Advised on redesign on Growth organization alignment / structure
Dec 2015 - Mar 2017
Head of Passenger Acquisition
* Significantly reduced company-wide CAC for passengers across all channels (Referral/Paid/Offline)* Hired/Developed 14 person team of channel-based experts across online/offline marketing* Built internal reporting analytics group. Fully automated performance reporting within organization
Feb 2015 - Dec 2015
Senior Manager, Online Marketing
* Grew team from 3 to 10+ with growing scope of budget ownership to $XXXM/yr. Developed channel-based organisation structure.* Significantly reduced paid driver acquisition costs during time of ownership.
Nov 2013 - Feb 2015
Online Marketing Manager
Managed the Paid Driver Acquisition program.