Devin Loftis

Chief Technology Officer at WineDirect


Office Hours

How does this work?

Over 25 years experience building, developing, improving, and managing teams that build software. I am passionate about making teams better and producing software products that are appealing to customers. Over the years, I worked for startups building new platforms and guided traditional businesses through the transition from legacy to modern platforms.

Ask me about
Identity Management
Direct-to-Consumer Software
B2B Software
Oracle ERP
Warehouse Management Systems
3PL Solutions
Identity Management Platforms
Work experience

Jul 2020 - Present


Chief Technology Officer

Responsible for all IT, Product Management, and Software Development activities at WineDirect. Grew a teams from 20 to over 45 employees over 3 years. Scaled platforms to support 2x volume and revenue over that period.


Jan 2018 - Jul 2020


VP of Product

WineDirect offers and end-to-end solution for customers selling wine Direct-to-Consumer. In 2018, we enabled over $1.2B in revenue for customers and shipped over 1.6M packages through our platform. Our suite of services includes tools to manage: Fulfillment, Ecommerce, Point of Sale, and Wine Clubs. Currently, I lead a team of Product Management and Engineering professionals. In my tenure, I have also lead the Ecommerce Customer Success organization. At WineDirect, my key objectives include... - Rebuilding a legacy platform while servicing the needs of our current customer base - Developing a product roadmap that balances competitive features with rebuilding core infrastructure - Maintaining market leadership - Developing customer service processes that scale and improve customer satisfaction - Scaling customer implementation processes to support revenue growth targets Overall team size is approximately 50 and spread out between US and Canada.


Jul 2017 - Jan 2018


VP of Engineering

Responsible for the growth and development of the Engineering Organization Responsible for obtaining and maintaining certifications (SOC2 and Privacy) Manage IT activities


Nov 2014 - Jul 2017

Nitro, Inc.

Director of Platform Engineering

Lead a group of Senior Engineers in San Francisco and Dublin, Ireland that specialize in the implementation of back-end services that expose Nitro's core business processes. Lead research based projects that take ideas from leading Natural Language Processing (NLP) research and enhances Nitro's core business services based on these ideas Lead efforts to produce Nitro sponsored Open Source Software (OSS) projects Responsible for building a distributed team of Engineers in San Francisco and Dublin Responsible for building out SDLC processes that are flexible and extensible to adapt as the organization evolves


Mar 2014 - Oct 2014


Vice President of Engineering

Led the Application Engineering organization for Teachscape Initiated transformation of the core technology platforms to support the business objectives to provide Software as a Service (SaaS) Partnered with Product Management organization to design a new generation of Teachscape product offerings Responsible for implementing Agile Scrum software development processes Managed the introduction and vetting of new technologies within Teachscape Key Technologies: Java, Scala, Groovy/Grails, AngularJS, Bootstrap, Play, MySQL, Couchbase

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