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Dulika Jayamanne

Head of Payments & Partnerships at Daraz Sri Lanka | Marketing & FinTech Specialist | Performance Coach

Colombo, LK

About

Qualified and experienced marketing specialist with a Bachelor's degree in Management from California State University Chico and a career spanning 13+ years across multiple industries and business sectors; including e-commerce, fintech and digital payments, credit cards, performance consulting, office automation, packaging and footwear manufacturing, with a proven track record of success in developing and executing marketing and business development strategies that drive results. Skilled in marketing and brand management, campaign development and execution, and budget management, with strong analytical and problem-solving skills, excellent communication and interpersonal traits, and the ability to work both independently and as part of a team.

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Work experience

  1. December 2018 – present

    Daraz

    Head of Payments and Partnerships
    Leading the development and execution of Daraz Sri Lanka's payments strategy—including cultivating and managing relationships with payment partners, driving innovation in payments, and ensuring that Daraz Sri Lanka offers a seamless and secure payments experience for its customers. Heading DarazPay; a fintech initiative for payments solutions on the Daraz app, as well as other digital financial services including buy now, pay later (BNPL) options, co-branded cards, product insurance, utility payments capabilities, and gift vouchers.
  2. January 2016 – December 2018

    Seylan Bank PLC

    Manager - Credit Card Merchant Promotions
    Developing and executing marketing programs to drive merchant acceptance of Seylan Bank's credit, debit and prepaid cards—including developing relationships with merchants, creating and managing marketing materials, and tracking and analysing results.
  3. April 2014 – January 2016

    Sandbox Consultancy Services Pvt Ltd

    Director
    Was responsible for the overall leadership and management of the company—including developing and executing the company's business strategy, managing the company's finances and budgets, and overseeing delivery of consulting services to clients. Building and maintaining relationships with both internal and external stakeholders.
  4. September 2013 – April 2014

    Business Machines Co (Pvt) Ltd.

    Business Development Manager
    Identifying and exploring new business opportunities within the office automation industry on behalf of the company, and working closely with clients, partners and internal teams, to develop and execute strategies that will grow the company's business.
  5. July 2011 – August 2013

    Aqua Packaging

    Marketing Manager
    Developing and executing marketing strategies to build brand awareness, generate sales leads, and drive revenues—particularly in US and European markets. Working with sales, product development and customer service teams to align the company's sales and marketing efforts with its overall business goals.
  6. November 2009 – June 2011

    Sinindu Enterprises

    General Manager Marketing
    Developing and executing the company's marketing strategy—including promoting and marketing the company's "Genelle" brand of ladies shoes in Sri Lanka as well as main export markets in the UK, developing and executing marketing campaigns, and managing the company's marketing budget.

Education

  1. 2006 – 2008

    California State University, Chico

    Bachelor of Science - BS, Entrepreneurial and Small Business Operations
  2. 2002

    St.Joseph's College, Colombo

    Secondary Education
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