Elise Moncur

Head of Digital Strategy and Growth at Accent Group Limited


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How does this work?

Over 10 years’ experience across a variety of strategic disciplines with a focus on retail & digital growth including Growth Marketing, eCommerce, Loyalty & Omni-channel retail. I have developed a reputation as a change agent, leading several high-profile and strategic projects from building and scaling digital businesses in highly competitive markets, internalizing digital capability & digitizing retail organizations. As a leader, I strive to provide a clear vision that galvanizes performance and inspires teams to take ownership in business success – a motivation critical to scale, sustainability, and ongoing competitive advantage. Most recently at Accent Group, to support their growing portfolio of 20 online websites, 19 whole & retail brands and 450+ bricks & mortar retail stores across ANZ, I led the complete end-to-end internalization of all Digital, Performance & Content Marketing capability. Delivering significant cost savings and performance improvements. The in-house ‘Digital Centre of Excellence’, a critical success factor in enabling the rapid digital sales growth through COVID (+140% YoY) with ambitious growth plans into the future. Previous to that, spending 6 years+ at Catch Group, leading the eCommerce, Digital & Marketing functions across three core brands, Scoopon, Scoopon Travel & Bon Voyage. A pivotal role in supporting the scale of three successful businesses from start-up, through rapid growth and market flux, to become well-known Australian brands. Both Scoopon Travel and Bon Voyage were acquired in a landmark deal with Luxury Escapes, with Catch Group being recently acquired by Wesfarmers for $230M.

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Work experience

Aug 2020 - Present

Accent Group Limited

Head of Digital Strategy & Growth

Apr 2019 - Aug 2020

Accent Group Limited

Group Digital Marketing Manager


Jan 2018 - Apr 2019

Swisse Wellness

Business Manager, eCommerce

Aug 2017 - Jan 2018

Forever New Clothing

Global eCommerce & Digital Marketing Manager


Jan 2016 - Aug 2017


Head of Digital, Marketing & Strategy


2012 - 2016


Group Marketing & eCommerce Manager


2011 - 2012


Ecommerce Manager

May 2007 - Jun 2011

Red Engine Group

Marketing & Events Manager

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