Erica Aarons

DTC Marketing Growth Expert

Jackson, WY

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About

SMS and Email Marketing Expert for Shopify Stores.

Ask me about
Postscript
SMS Marketing
Klaviyo
Email Marketing
Facebook Ads
Instagram
Instagram for Business
Social Media
Facebook
Work experience
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Nov 2021 - Present

Rumpl

Retention Manager

Manages Email, SMS, and Loyalty platforms and responsible for driving customer retention and LTV.

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Jan 2021 - Nov 2021

Rex Specs

Director of Marketing

- Responsible for scaling and delivering growth in our consumer-facing social channels, as well as demand generation in advertising verticals. - Builds strategy and executes on digital channels including but not limited to; Facebook Ads, Google Ads, Pinterest Ads, SMS, Email Marketing, Instagram, Tik Tok Ads, Content Marketing and more. - Brings analytical mindset to continuously test and grow digital channels to increase web sessions and revenue while focusing on measurable results.

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Mar 2020 - Jan 2021

Rex Specs

Marketing Coordinator

- Responsible for the Management and Strategy of Organic Digital Channels - Managed Ambassador Program - Curated and Managed cross-channel content - Coordinated a regular cadence of unique Blog stories

Oct 2018 - Mar 2020

New Thought Digital Agency

Social Media Account Director

- Managed organic and paid social media and digital strategies for New Thought Digital Agency's clients including Visit Jackson Hole, Visit Pinedale, The Clear Creek Group, National Museum of Wildlife Art and more. - Collaborated with photo, strategy, and design teams to plan and execute on unique content, to grow digital audiences, increase brand awareness, and drive results based on Key Performance Indicators. - Grew Visit Jackson Hole's Instagram from 3.6K - 25.1K followers in 18 months. - Grew other client's Instagram accounts +100% in the same time period.

May 2015 - Aug 2015

Teton Gravity Research

Editorial Intern

Education

2013 - 2017

University of Minnesota - Carlson School of Management

Bachelor of Science - BS, Management Information Systems

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