Finding my next adventure, ex-Alto, Faire, Pinterest, Hulu
Eusden Shing is currently an independent consultant and advisor for technology companies. He previously held various product and engineering leadership roles in startup companies specializing in consumer and small businesses, including Alto Pharmacy, Faire Wholesale, and Pinterest. Eusden led different product groups with emphasis on Growth, Operations, Mobile and Core technologies. At Alto he was in charge of the entire patient experience; at Faire he led growth of the marketplace, and at Pinterest he led the mobile shift, Search platform and international expansion. His areas of expertise include: user research, marketing automation, mobile APM, data warehousing, machine learning, deep learning and productivity tools. Eusden has evaluated and directly worked with many enterprise vendors: New Relic, Splunk, Datadog; Snowflake, Databricks, Fivetran, Spark, Segment, Optimizely, Tableau, Looker, Cloudera Hadoop, Mixpanel, Amplitude, Branch; Atlassian JIRA, Asana, Monday, Trello; Retool, Honeycode; Scale AI, Twilio, Checkr, MessageBird, Zendesk, Front, FullStory, Qualtrics, SurveyMonkey, Greenhouse, Lever, Lattice, EasyPost, and others.
Ask me about
May 2020 - Feb 2021
Director of Product Management
Led patient growth and product experience at Alto. Humbled by Alto's mission to innovate healthcare; tenure shortened due to personal relocation to Hong Kong.
Jan 2020 - Apr 2020
Reading and Thinking
Jan 2019 - Dec 2019
Head of Growth Products
Led retailer and product growth at Faire. Partnered with brilliant team of PMs, designers, engineers, and data scientists to drive all things from CAC, payback, conversion, and retention. Expanded to Canada market from green light to launch in 6 weeks.
Mar 2017 - Dec 2018
Head of Product
Twenty creates new opportunities for friends to meet up and bring people together in real life. Early stage experiment reaching 2 million users and featured on TechCrunch and CNBC. Led Product, Design, Research, and Data.
Jan 2016 - Mar 2017
Head of Search Products
Nov 2013 - Dec 2015
Product, Growth and International
Mar 2013 - Nov 2013
Mar 2009 - Feb 2013
Head of Product, China
Build out and led product management in Hulu's Beijing office. Supported headcount growth of product development from 10 to 80. Led the product and development launch of Hulu.com redesign, Hulu's web platform with over 30 million MAUs. Oversaw all stages of product, business, and development implementation and integration. Directed the assembly and launch of Hulu Japan, the company’s first international platform. Architected the technical requirements and roadmap. Oversaw all stages of business involvement and technical development. Managed all projects of the Beijing R&D center (80 employees), with assistance from a talented team. Led a variety of customer facing and internal projects from end-to-end, including site features, social integrations, advertising research, sponsorship initiatives, internal tools, and metrics analyses. Supervised entire product cycles with the team, from vision and idea generations, specifications and requirements, user interface design, implementation, and closure with metrics and analyses. Managed product development org of 40 headcount including product, design, and engineering managers. Bridged with leadership team from headquarter office to transform business strategy and product visions into deliverables. Defined and realized quarterly goals for product launches.
Jan 2008 - Mar 2009
Designed and implemented a distributed storage and replication system for cost effective storage solution using commodity hardware; comparable commercial solution would cost over $200,000. Developed a video processing application to address frequent reports of faulty commercial breaks. The volume of complaints was almost nonexistent after deployment of this tool. Addressing this issue has improved user experience, protected the brand, and lowered manual effort. Designed and created social mechanisms on Hulu.com: Hulu Discussion Boards and Hulu Friends. Led development from conception, user interface, and implementation.
Jun 2006 - Jan 2008
Worked on core components team and coordinated as lead engineer across multiple teams with the department. Designed and implemented servers and frameworks with Python, C++, Win32 MFC, in user mode and kernel mode. Engaged in extensive software debugging and crash dump analysis on Windows and x86 assembly. Completed M.S. degree from UCLA while working full-time position.