Fer Rossi

Senior Manager of Global MarTech BI & Analytics, MBA, PMP, Black Belt at Ab-InBev

Campinas, BR

How does this work?

People and Data Analytics driven person that embraces collaboration between teams to solve problems and achieve targets through methodologies and detailed analysis. Also, by applying a continuous improvement mindset aligned with curiosity, I’m always empowering creativity and innovation as tactics to transform the status quo, leveraging our company to aim for better conquers.

Ask me about
Einstein Analytics
Microsoft Power BI Desktop
Qlik Sense
IBM Workday Consulting Services
Work experience

Nov 2018 - Present

Anheuser-Busch InBev

Senior Manager of Global MarTech BI & Analytics

 Managing BI Structure since 2018, enhancing the landscape available in terms of Data Ingestion, Harmonization, and Viz, resulting in adoption all over the zones from 100 pp to 600 pp all over zones. More than 1.000 pp trained at BI Tools, like Looker, Datorama, Power BI.  Supporting ABI Data-Centric strategy to consolidate data at BrewDat, consolidating the strategy of which Marketing Data sets would be considered for a migration, controlling the budget, bringing people, and tracking timelines.  Stablished WOW to receive demands, evaluate, prioritize, develop, and lunch with GHQ stakeholders, split by Data Type and supporting the zones at data democratization, by empowering self-service analysis.  Solid increase of team sizing to support the demands and challenges at leading more than 45 people (10 ABI employees and 35 vendors) to deliver results, implementing processes, and sharing visibility with Business.


Aug 2018 - Nov 2018

Anheuser-Busch InBev

Global Agile Coach - Keyrus Consulting

 Agile Coach Chapter Lead of Marketing Squads, giving support of methodology and tracking the main ceremonies of the routines;  Weekly meeting with Scrum Master`s to track the healthcheck of each Squad;  VSTS set up to manage Taskboard and to obtain a report (including Burndown chart and Roadmap of User Stories);  08 templates to track and apply Agile inside ABI (specially for board meetings);  Coach of ABI India Data Lake Team to start tracking and applying agile in their routines;  Development of trainings material to teach Agile, SCRUM;  Roadmap of fortnightly trainings for ABI employees about Agile, SCRUM and main differences to Waterfall methodology;


Apr 2018 - Jul 2018

Anheuser-Busch InBev

Global Project Manager and SCRUM Master - Keyrus consulting

 Marketing & Commercial Global Projects, focused on building ways of work to track and delivery complex projects;  Stakeholder management: o Sponsors - VPs/Global directors of MKT ABI, from NY QH; o Vendors – teams from India, Switzerland and England;  Leadership of global/remote teams, including allocation, budget/time management;  Project management routines based on PMBOK and Scrum methodology, coordinating meetings, preparing weekly status report, guiding and supporting project team as Business Analysts, Architectures; Big Data analyst, QlikSense and Mashup Developers;  Managing third-party contract, tracking actual versus plan in terms of budget, time and scope;


Jun 2017 - Mar 2018


Continuous Improvement Specialist


Nov 2016 - May 2017


IT Projects Specialist


Apr 2016 - Oct 2016


Senior Projects Analyst


Mar 2015 - Mar 2016


Projects Analyst


Jan 2014 - Mar 2015


Junior Financial Analyst


Jan 2013 - Dec 2013


Intern - Projects and Processes Department


2020 - 2021


Master of Business Administration - MBA, Business Intelligence & Analytics

2016 - 2017

Fundação Getulio Vargas

Master of Business Administration - MBA, Project Management

2015 - 2015

University of Miami

Post Graduation, Business Administration

2013 - 2015

Fundação Getulio Vargas

Post Graduation, Business Administration

2013 - 2013

Universidade Estadual de Campinas

Green Belt, Six Sigma Methodologies

2008 - 2013

Universidade Estadual de Campinas / UNICAMP

Bachelor's degree, Environmental Biology

2008 - 2012

Universidade Estadual de Campinas / UNICAMP

Licentiate degree, Biology, General

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