Fonz Morris

Lead Product Designer, Global Conversion @Netflix

San Jose, CA

2

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About

Designer | Advisor | Diversity Advocate Great design gives Fonz life. Prior to joining Netflix, he led a design team at Coursera – the world’s leading online educational platform. As a founder and growth designer, he’s led product design at two startups and worked with some of the world’s biggest companies. As a leader, Fonz focuses on balancing experience with spontaneity and intense creativity with discipline and methodology of production. His undergraduate career began at the HBCU Morehouse College and ended with his earning a B.S in Computer Science from Georgia State University. With no formal education in design, he is an advocate for the self-taught designer. Additionally, he mentors design students through Cascade SF, California College of the Arts, and General Assembly’s UX Design Bootcamp. Fonz’s passion is creating effective and successful experiences that engage, inspire and attract customers. He was a cohort member at First Round Capital’s Founding Designer Track and is currently a cohort member at Floodgate Fund and a Design advisor for Signal Fire. His talent and enthusiasm are well-respected throughout the Design industry and he has been invited to speak for several professional tech audiences, including Afrotech, DesignxUs, UC Berkeley, and UC Davis. My Key Strengths include: Cross-team Collaboration | Problem Solving | User Empathy | Communication Skills | Strategic Design | Leadership | Relationship Building | Design Direction | Mentorship | Public Speaking | User Research Continuous Improvement | Professional Development | Creative Product Design | Full Product Lifecycle Experience.

Ask me about
Product Design
Growth
Design Tools
Design Systems
Whiteboarding Software
Miro
Google
Figma
Work experience
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May 2020 - Present

Netflix

Lead Product Designer, Global Conversion

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Oct 2019 - Present

SignalFire

Growth Council Member & Design Advisor

Meeting with portfolio companies to help solve design problems.

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Oct 2020 - Dec 2020

Floodgate

Building Breakthroughs Cohort Member

May 2020 - Jul 2020

First Round Founding Designer Track

Cohort Member

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Nov 2019 - May 2020

Coursera

Design Team Lead

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Aug 2018 - May 2020

Coursera

Lead Growth Designer

Leveraging product, interaction, and visual design skills to create delightful experiences that empower learners. Partner with product managers, engineers, marketing, and research to create a product from the initial definition to shipping and beyond. Envision new experiences based on user insights and product goals. Design across multiple form factors including web, mobile web, iOS and Android. Designing for multiple projects at a time, managing time, goals, and cross-functional collaboration effectively.

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Mar 2016 - Dec 2017

MyChannel Inc

Lead Growth Designer

Senior Growth Designer and strategic UX Lead responsible for making design, budget and production decisions in accordance with the stakeholders’ goals. - Experience design and creative direction for an enterprise intelligent video solution – using sentiment analysis to provide real time user feedback to broadcasters - Manage production timeline and budget up to $1 Million - Design and specify user interfaces and information architecture using participatory and iterative design techniques including customer interviews, usability testing, and other forms of requirements discovery using mainly Sketch, ReactJS, Node and AWS - Work with a team of curriculum innovators, internal stakeholders, and software product development teams to guide the curriculum product from idea to conception and launch, ensuring fidelity to the product vision and quality of final product - Evolve and build a world class team of 5 UX professionals, recruit great talent in a challenging market Manage, mentor and coach UX and visual designers, perform design evaluation, provide feedback, recommendations and critique on design - Guided collaborative design sessions between developers and designers, conduct user research interviews, advocate and promote lean UX and agile methodologies - Deliver innovative designs solutions to the business stakeholders that result in the closer partnership between different business branches

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Sep 2015 - Nov 2016

Comcast

Sr UX Designer

Senior Product Designer for multiple lines of business on the campaigns and merchandising team. - Experience design and creative direction for the campaigns and merchandising team – unique monthly views of over 300 million - Optimized user experience via user interface, graphic design, branding, usability and business strategy - Led a team of 10 UI and UX designers responsible for the day-to-day campaign and design management of xfinity.com - Provided hands-on creative direction for digital product design, which directly influenced sales, marketing and merchandising strategies that impacted company growth - Created innovative and appealing designs through processes of iterative design sketches, storyboards, user task flows, wire frames, prototypes, and the production of final assets for projects - Developed technical guidelines and design standards that are used by cross functional teams to ensure an intuitive and exciting shopping experience - Led the design of the Netflix-Comcast partnership marketing initiative roll out to 22.3 million customers - Recommended and applied user experience approaches based upon the latest interactive trends and best practices in the industry

Sep 2013 - Jul 2015

High 5 Games

Art Director / Sr. UX Designer

Responsible for reviewing all art assets for quality and continuity with the brands vision. - Supervised teams of artists, animators, and designers from concept to ship date. - Worked directly with owners to establish brand direction, presented creative concepts to global partners, and implemented key business objectives - Created rebranding initiatives that elevated H5G from #5 to #2 market share nationwide and in the Facebook app store - Increased E-mail campaigns response rates by 50% - Won Best Communication Award for Website 2014 for our corporate website - Continued to foster a collaborative culture by guiding and coaching the UX team - Responsible to design, manage and deliver in timely manner on print and digital design requests from tech, marketing, brand integration, and business development departments in required formats; examples of such requests are app screens, web pages, marketing decks, banner ads, FB ads, marketing and transactional emails

Jan 2010 - Jun 2015

MyArtistDNA

Founder / Head of Design

Co-founder and creative director of this multimedia distribution platform for brands. - Established the user experience and direction for the overall brand e.g. identity, website, and web app - Successfully launched app and partnered with Universal Music to produce a series of Twitter trending livestream music concerts broadcast through the software - Grew user signups to over 100k by ways of creative design, branding and marketing - Generated new business leads and developed client and contractor relationships - Established marketing strategy and led creative initiatives from idea to execution - Managed and balanced projects between 5 team members to deliver seamless cross platform UX - Managing agency partners and internal contractor relationships

May 2013 - Sep 2013

ATTENTION GLOBAL

Sr. Product Designer

Redesign an internal tool for Gilead Sciences used by patients to select their care physician. Responsible for working with the Information Architect to produce wireframes and do user researched. I also was the lead visual and interaction designer on this product.

Jan 2000 - Jun 2010

3rd Eye Designs

Founder / Creative Director

Founded and managed operations of this multimedia agency, which catered to a range of customers, ranging from real estate, small businesses, to entertainment companies. - Performed research, root cause analysis, recommended unique UX strategy to clients that helped brands to expand their business, acquire new and retain existing customers - Managed numerous projects simultaneously while staying within timelines - Designed campaigns and materials for clients’ branding and marketing efforts, e.g. logos, business cards

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May 2007 - May 2009

Special Ops Media

Art Director

Web Development

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Jan 2004 - Sep 2005

iKobo

Art Director

Site redesign

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Jan 2002 - Jul 2003

Georgia State University

Multimedia Lab Tech Support

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