Gabriel Gebara

* BCG + McKinsey experience summarized below (1/2) * GROWTH STRATEGY AND SALES UPLIFT B2B sales increase in telco: +250% monthly sales after 8 months (two-year estimate: ~US$150M revenues) - Turned around an initial period of 9 months with no results before my staffing by delivering a broad marketing-sales-operations overhaul (e.g. new marketing model generated 10 x sales leads) Revenue uplift for an airline: US$ 60M/year run-rate delivered by month 6 (on track towards US$1B 5-year target) - Led the program main initiatives (mostly around network redesign and revenue management), developing innovative methodologies and tools (exemplified below); managed resources 2 years before other consultants COST EFFICIENCY AND OP. MODEL IMPROVEMENT Cost reduction in telco: 50% lower costs renegotiated (US$ 70M gains) and operating model streamlined - Reverted initial 0-5% savings ambition on most challenging contracts (quasi-monopoly markets) by designing bold broad negotiation strategies and internal changes that required procurement-IT-business joint effort Profitability step change in call centre: 2x annual profits (+US$10M) and profound culture change of 15k FTEs - Gradually assumed project leadership despite Analyst tenure (e.g. contract ‘go ahead’ required my stay) Customer experience enhancement in telco: complaints (case KPI) halved (20% reduction delivered in 1 month) - Diagnosed underlying root causes and designed quick wins/initiatives, besides establishing accountability DIGITAL STRATEGY AND TRANSFORMATION Digital transformation in banking: thorough revamp of incumbent towards Digital, moving bank from laggard to strong performer – step change even recognized by customers (e.g. app climbed to top 1 position in stores) - Redesigned strategy and bank’s fundamentals (organization, governance, culture and architecture) Restructured/updated portfolio, capacity and budget across multiple planning cycles over 18 months - Supported Digital lighthouses launch & scale-up

* Full BCG + McKinsey experience summarized below (2/2) * VALUE CREATION THROUGH ANALYTICS Created innovative analytical methodologies to maximize value creation in a multitude of settings, e.g. - Telco network planning: developed a network planning model that suggests best investments for 5 years (according to demand, competition, costs and FMC) – became part of BCG IP, used in various projects/papers - Flights network: created a simulation model in 3 months (US$30M/year benefit), replacing a US$10M system - Oil wells drilling: developed a forecast software + process to prevent/correct delays (US$1B five-year impact) DUE DILIGENCE AND M&A ASSESSMENT Evaluated asset and redesigned strategy/BP on ~15 projects across telecom, FI, supply chain, tech and pharma

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Turned around a failing project, resulting in an offer to oversee all company’s projects

Innovated by creating a new software paradigm up to 90% less labor-intensive (low code, highly automated) Funded the company by negotiating developing systems in logistics, biz simulation and SME management

Increased 50-100 people productivity by 20% with a new compilation method for enterprise systems Created mobile apps with innovative features only to be widely replicated after 5-10y