Geoff Kenawell

eCommerce Innovator | Co-founder of Tradeswell | Darden Global Executive MBA

Annapolis, MD

How does this work?

Proven operations and strategy leader with focused experience in analytics, ecommerce, digital advertising, and statistics. Co-founder of a successful software technology startup focused on optimizing business financials through advertising automation and business intelligence for online retail. Architect and program manager of online retail optimization and analytics platforms that have been adopted by several of the largest brands in eCommerce. Accomplished online retail and advertising strategic consultant with a proven track record of building productive and successful relationships with clients across many industries worldwide.

Work experience

May 2020 - Dec 2020


Head of Operations, Co-founder

Co-founder and senior leader of an eCommerce trading platform that enables brands to visualize one complete picture of their ecommerce business, while leveraging machine learning to provide real-time insights and optimizations. Responsible for building and leading a nimble and proficient team that served as an immediate solution to internal business needs across sales, marketing, and customer success. The operations team also served as the bridge from the business needs of our customers to our technical team of engineers and product managers.


Jun 2019 - Apr 2020


President, Co-founder

Launched the company at its origin with a vision to optimize strategic merchandising investments like advertising and promotions in eCommerce with automation and break down functional silos (e.g. Finance, Advertising) with total business analytics.


Jan 2017 - May 2019

Flywheel Digital

Senior Client Services Manager

First employee to join an innovative eCommerce consulting agency, with a primary focus on Amazon’s search advertising platform, that scaled to over 200 employees and sold four years later to a private holding company for $400MM. Led a team of four and worked cross-functionally with others to manage the engagement with the company’s largest client, Procter & Gamble, to consult on digital advertising and retail strategy.


Oct 2015 - Dec 2016

Flywheel Digital

Senior Program Manager and Analytics Lead

Responsible for developing foundational client-facing analytics for digital advertising and retail performance that allowed the company to scale their client growth and internal operations.


May 2014 - Oct 2015

Stanley Black & Decker

Channel Marketing Manager, eCommerce

Managed the P&L and customer relationship with Amazon and other e-Commerce retailers. Built promotional plans, negotiating trade terms and growth incentives, and setting product pricing. Worked cross-functionally with finance, sales, supply chain, and product management and other channel managers to align on cohesive marketing strategies that considered all stakeholders.


Jan 2012 - May 2014

Stanley Black & Decker

Sales and Operations Planner

Designer and operator of the Freight On Board program for all major customers which allowed them to ship product directly to their distribution centers from overseas manufacturing facilities. Also assumed the role of Demand Planner for Target.


Jul 2011 - Dec 2011

Cowan Systems

Sales Account Manager


Jul 2010 - Dec 2010

Hub Group

Intermodal Customer Operations Planner


2018 - 2020

University of Virginia Darden School of Business

Master of Business Administration - MBA

2007 - 2011

Penn State University

Bachelor of Science - BS, Supply Chain & Information Systems

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