Guy McNeil

Restaurant/Food Industry Operations and Development Executive


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Work experience

Jan 2015 - Present



- In-demand Consultant to the Food Industry: Operations and Development (both privately and with the Gerson Lehrman Group: GLG). - Responsible for the timely turnaround of sub-performing Operations among client base. - Active in a Development role for new and existing franchisees, multiple concepts. - Ongoing focus on restaurant acquisitions with other investment partners. - Ongoing management of multiple active/passive investments, acquisitions, and other pursuits. - Focused on maintaining and growing partnerships with other investors.


Jan 1997 - Dec 2015

TravelCenters of America

Director of Fast Foods

- Functioned autonomously to develop and create the Fast Food Department from its inception for a Fortune 400 company. - Achieved industry leading 7% (same site) YOY sales growth over more than a decade (among franchisees with 150+ locations). - Forged successful partnerships with the leading brands within the QSR industry including Starbucks, YUM brands, Burger King, Popeye's Chicken, Dunkin' Donuts, Arby's, and others. - Secured exclusive development rights within venue for several QSR concepts. - Developed an exceptional team of leaders who operated over 350+ units located throughout the country and abroad. - Total responsibility for staff leadership, Operations, Development, site selection, and Marketing. - Solidly established the company's reputation as one of the leading franchise operators within the industry. - Hired and mentored a team of leaders who grew their careers both within and beyond the Department. - Created a culture of positivity, focus, teamwork, integrity, and a commitment to excellence.

Jan 1995 - Dec 1997

All American Food Group (Goldberg’s NY Bagels and Deli)

Vice President of Operations

- Founding principal for a new, publicly-traded business entity. - Total responsibility for all aspects of Operations, with added responsibilities regarding Franchise Support, Marketing, and Development. - Created and implemented business processes and standard operating procedures (SOPs). - Responsible for all procurement and vendor relationships, as well as menu development. - Oversaw the recruitment and development of a highly skilled team of multi-unit leaders. - Created a positive, supportive, and trusted relationship with all franchisees. - A key member of the Executive Committee with an integral role in setting strategic direction and positioning the concept for future growth. - Generated consistent, continuous sales and profit growth (composite) within the entire franchise network.

Jan 1989 - Dec 1994

Mrs. Fields Cookies

Regional Director of Operations

- Total responsibility for Operations within one-third of the entire network, including domestic and international locations. - Integral role in Franchise Support, Development, and Marketing. - Completed a turnaround of the worst performing territory into the top performing territory within a 6-month period. - Four-year composite leader (territory) in sales growth. - Developed a team of highly motivated, successful multi-unit leaders, with accountability for over 165 locations and 3,000 staff members. - In view of performance, given responsibility for multiple territories during tenure.

Jan 1985 - Dec 1989

VICORP Restaurants (Village Inn)

Director of East Coast Operations/District Manager

- Complete responsibility for Operations within a territory rapidly expanding through acquisition/conversions and new build locations. - Steadily grew sales and profitability within a very high volume, full-service restaurant concept. - In addition to responsibility for Corporate locations, provided support and coaching to existing franchisees. - Hired, trained and developed a team of top performing leaders, capable of succeeding in a very stressful, highly leveraged, multi-unit role. - Paved the way for further concept expansion through superior Operations execution and enhancement of brand reputation.

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