Hope Ruiz

Established demand generation and marketing frameworks, aligning with VP of Sales, to drive inbound marketing sourced demos. Grew inbound demo requests from 5% of pipeline to 40% of pipeline in 3 quarters. Managed a team of contractors to help launch PPC activity and manage marketing operations lead lifecycle.

Led newly formed demand generation and field marketing teams through marketing executive leadership change to set a framework of campaign and field event planning. Team launched first iteration of paid advertisement and product launch campaigns with two goals; free trials and percentage conversion of free trials to closed won revenue. Team exceeded goals within first quarter of starting and ending 2021 exceeding goal of doubling ARR from end of year 2020 to 2021. Led team and established a mentality of hypothesize, test, then scale or pivot alongside fellow brand and content, product marketing, and marketing operation directors.

Lead marketing team of 3 to generate demand while aligning sales org, customer success, product marketing, creative, brand, and community teams to drive business growth. Manage, forecast, and plan quarterly budgets $5mil+ to meet quarterly MQL and marketing attributed pipeline goals. Create and reports metrics, successes, and opportunities for growth to the executive leadership team.

Lead marketing team of 3 to generate demand while aligning sales org, customer success, product marketing, creative, brand, and community teams to drive business growth. Manage, forecast, and plan quarterly budgets $5mil+ to meet quarterly MQL and marketing attributed pipeline goals. Create and reports metrics, successes, and opportunities for growth to the executive leadership team.

Create quarterly campaigns, budget, and media plans for SMB through Enterprise accounts; mentor and collaborate with junior team members while aligning with sales, product marketing, product, and content roadmaps. Source, negotiate, and onboard new vendors and martech tools. Collaborate to establish go-to-market motion to sell and grow revenue in state and local government vertical. Contribute to revenue growth +$300MM.

Create quarterly campaigns, budget, and media plans for SMB through Enterprise accounts; mentor and collaborate with junior team members while aligning with sales, product marketing, product, and content roadmaps. Source, negotiate, and onboard new vendors and martech tools. Collaborate to establish go-to-market motion to sell and grow revenue in state and local government vertical. Contribute to revenue growth +$300MM.

Create and maintain social media calendar for product promotion schedule in-store. Collaborate with category managers and CEO to framework and launch mobile app loyalty program to drive return traffic into convenience stores. Manage social media and website presence for convenience store, oil and gas and salsa companies under the company portfolio. Increased social following by 15%, engagement by 30%, and a 10% increase in website traffic.

Strategic head of demand generation for SolarWinds’ core IT division of network management software solutions globally, managing a $1+ million quarterly budget. Utilizing Tableau, Adobe Analytics, Marketo and Salesforce reporting to measure contact acquisition to opps, pipe, and bookings on a weekly, monthly, and quarterly basis.