About
🧑🏽💻 Tech marketer with over 14 years experience in engineering and marketing roles.
💜 I obsessively love branding, creative, people, and technology.
🎯 I'm an out-of-the-box thinker, problem solver, who loves building stuff from scratch.
🔋 Challenging the status quo and steering clear from traditional "best practices" is what fuels my day.
💡 Marketing for me is all about innovating fresh ideas, programs and experiences that no one else has done before.
True believer of "Different is better than better"
🚀 People that inspire me: Chris Walker (CEO at Refine Labs) | Udi Ledergor (CMO at Gong)
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Work experience
- March 2023 – present
ScaleOps - Cloud-Native Optimization
Marketing Director - July 2020 – February 2023
Zesty
Director Of Marketing❇️ Marketing Strategy, planning, and execution. ❇️ Rebranded the company from CloudVisor to Zesty. ❇️ Built the marketing machine, and scaled headcount to an 8 person team. ❇️ Media & marketing coverage for a $35M Series A and a $75M Series B ❇️ Managing Product Marketing, Demand Generation, Brand & Creative, Social Media, PR, Content, Events, and so much more (: - January 2019 – March 2020
Spot by NetApp
Head Of Product Marketing❇️ Led a team of 2 Product Marketers, Technical Writer, Designer, and WordPress developer. ❇️ Worked closely with Product Management to define product values and release new features\products. ❇️ Engaged with customers and partners to generate great success stories. ❇️ Complete ownership of content which included: Website, Blogs, Technical documentation, Videos, Whitepapers, One-pagers, Brochures, Newsletters, and decks. ❇️ Initiatives: Video tutorial series (15 product videos for education), Technical Documentation Website, Feature\Product release playbook. - January 2017 – January 2019
Cynet - Advanced Threat Detection & Response
Senior Sales Engineer❇️ Implementing EDR solutions for SMB and Enterprise customers ❇️ Working closely with Sales managers in identifying and evaluating potential leads. ❇️ Managing the technical sales cycle (Demo, POC, Pen-testing) ❇️ Leveraging company recourses (Product, SOC, R&D) in order to promote successful sales opps ❇️ Conducting POCs, demos, workshops and partner training sessions (remotely and on-site) ❇️ Perform Cyber attack simulation sessions for prospects. ❇️ Creating product documentations (User Guides, Installation Guides, Best practices) 
September 2015 – January 2017Verint
Professional Services Engineer❇️ Lab design, installation and integration of Verint’s Cyber security solution abroad ❇️ Tier III support to the company’s customers and employees- August 2013 – December 2014
Logic Industries Ltd.
System Integration Team Leader (Relocation to Singapore)❇️ Led the deployment, integration, testing and delivery of AGT’s homeland security system in Singapore’s Safe City Test Bed. ❇️ Calibration and evaluation of security sensors (Face Recognition, Video analytics, license plate recognition, GIS) ❇️ Technical POC for QA, R&D, and product departments. ❇️ Managed and maintained project’s lab and end users. ❇️ Provided technical & operational support to 7 government agencies for the duration of the Test Bed. - May 2009 – August 2013
Logic Industries Ltd.
System Integration Engineer❇️ Primary duties included installation and configuration of C&C Systems on customer sites. ❇️ Configuration & Calibration of Security Sensors – Smart Fence, Cameras, ACS, Radars. ❇️ Customer support engineer – Tier 3 ❇️ Developed technical training materials and trained new company employees. - December 2008 – May 2009
Logic Industries Ltd.
C&C Instructor❇️ Developed C&C training courses, coached and trained customer’s operators on site. ❇️ Operated and evaluated company’s homeland security projects before delivery.
Education
- 2012 – 2017
The Open University of Israel
Political Science & International Relations