Jake Hay

Social Media Strategy Expert

1

Office Hours

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About

Social Media Expert | 13x Shorty Award Recognized | Inc. 5000 #723 | Financial Times #293 | Best Boutique Agency in LA | Webby Awards Judge | Telly Awards Judge | Lovie Awards Judge | Marketing Expert | Start-up Advisor | International Speaker for USDOS

Ask me about
social media
influencer marketing
Facebook
Instagram
Instagram for Business
Snapchat
TikTok Ads
tiktok
Twitter
Twitter Ads
YouTube
social media content
digital advertising
PopShorts
content
Content Marketing
creative strategy
Advertising Agencies
Advertising Strategy
Work experience
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Jan 2020 - Present

The Webby Awards

Webby Awards Judge

The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Video, Advertising, Media & PR, Apps, Mobile, and Voice, Social, Podcasts, and Games. Established in 1996 during the Web's infancy, The Webbys is presented by the International Academy of Digital Arts and Sciences (IADAS)—a 2000+ member judging body. The Academy is comprised of Executive Members—leading Web experts, business figures, luminaries, visionaries and creative celebrities—and Associate Members who are former Webby Winners, Nominees and other Internet professionals.

Jan 2020 - Present

The Lovie Awards

Lovie Awards Judge

The mission of the Lovie Awards is to recognize the unique and resonant nature of the European Internet community—from Europe’s top web and creative networks and content publishers, to cultural and political organizations and individual creators. Founded in 2011, The Lovie Awards continues to celebrate the most resonant and pertinent stories in Europe. With nearly 1,500 entries from over 30 countries across Europe, the Awards reflect the tremendous growth of the Internet as a tool for business and everyday lives. Work in English, French, German, Spanish, Dutch, Swedish and Italian is judged by native speakers in five main category types: Websites, Online Advertising, Internet Video, Apps, Mobile Sites & Podcasts, and Social.

Jul 2018 - Present

Telly Awards

Telly Awards Judge

The Telly Awards have been here since 1979 and lived through that evolution. Although we are now in an era where television and video work is being created and consumed in various new ways, our commitment to celebrating the very best of it—regardless of origin—remains the same.

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Feb 2018 - Present

U.S. Department of State

U.S. Speaker Program

The Office of the U.S. Speaker Program serves the American people by supporting U.S. embassies worldwide through the recruitment of dynamic American experts to engage key foreign audiences on topics of strategic importance to the United States. U.S. Speaker participants represent a broad range of expert knowledge, and responsible and informed opinion, on foreign policy priorities for the United States, such as supporting economic development through entrepreneurship. Jake has performed the following work for the USDOS: ISREAL: • Jake spoke around multiple parts of Israel including Bethlehem and Jerusalem • Helped developing Palestinian communities learn how to grow their business through the use of social media marketing and e-commerce

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Jan 2016 - Present

PopShorts

Partner, Head of Business Development

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2015 - 2016

Esotech

Communications Consultant

As a communications consultant for Esotech, I oversaw a full company re-brand process including logo design, website content, and consumer outreach. In addition, I was in charge of all market research and public relations services.

2015 - 2015

Bolt Public Relations

Public Relations

Used Cision to create media contact lists ; Drafted media pitches ; secured media coverage ; Conducted media analysis; Secured and managed celebrity guest ; Oversaw contract negotiation ; Drafted mission statement and talking points ; Managed social media accounts for animation & non-profit companies ; Applied for industry awards ; Registered event listings ; Wrote blogs for fitness & lifestyle brands ; Tracked editorial calendars

2014 - 2014

PRactical ADvantage Communications

Account Executive

2013 - 2013

Folsom Cordova Unified School District

Expansion Coordinator

2012 - 2013

Folsom Cordova Unified School District

Marketing and Promotions Coordinator

 Created and implemented marketing plans  Performed quantitative and qualitative research  Performed market analysis  Constructed surveys  Held focus groups  Developed and implemented marketing strategies such as rebranding and signage  Facilitated internal communications  Managed social media accounts

2011 - 2012

Folsom Cordova Unified School District

Public Relations Intern

 Created and initiated innovative district-wide app  Prepared press releases and media advisories  Tracked media coverage on schools  Conducted media analysis  Created content for district website  Headed event planning for community partners luncheon  Coordinated team analysis meetings  Presented at California Schools Public Relations Association regional event  Hosted media walk-thru of the district office  Assisted with crisis management  Managed social media accounts

Education

2019 - 2021

Boise State University

Master of Business Administration - MBA, Management

California State University-Fullerton

Bachelor of Arts (BA), Public Relations

California State University-Fullerton

Bachelor of Arts (BA), Sociology

Cuesta College

Associate of Arts (AA), Communications

Folsom High School

Golden State Seal Diploma

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