Jane Barrett

Digital Marketing & Brand Builder

San Francisco, CA

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About

Award-winning, data-driven, digital marketer who has led brand research & strategy, customer acquisition & growth, media buying and communications for both B2B (Intel, SanDisk, unitQ) and B2C (Intel, Zoosk, Skout) companies. Strong leadership with the ability to set strategy, take ownership, make decisions, and lead/mentor staff to successful business goals.

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Saas
PaaS
Edge
Work experience
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2020 - Present

Kami Vision

Director of Marketing

2017 - Present

Jane E. Barrett Consulting

Digital Marketing & Brand Builder

Specialties: • Customer acquisition and growth • Brand research, strategy, brand building and awareness • Media strategy and buying • Press relations and crisis communications • Influencer, fans and community marketing • Partnership marketing

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2018 - 2019

unitQ

Head of Marketing & Customer Success, Founding Team

Using AI and ML, unitQ is a real-time SaaS solution for companies to stay on top of product quality across all platforms, languages and regions. Recruited customers and managed the beta program.

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2014 - 2016

SKOUT

Head of Marketing

A global, mobile, social app for meeting new people. Built and mentored a highly successful Marketing team that drove customer acquisition and growth, DAU, retention, PR, e-mail, brand, brand strategy, employee communications, consumer product marketing, influencer and community marketing. Successful exit after acquisition by MeetMe.

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2010 - 2013

Zoosk Inc.

Director of Brand Marketing & Communications

Responsible for the strategy and management of all brand marketing including TV planning and buying, pre-Roll, social media, content, story-telling, events (IRL and virtual) and PR for the US and International.

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2010 - 2013

International Advertising Association

President, West Coast Chapter

Non-profit benefiting the Bay Area Marketing Community.

2008 - 2010

SanDisk®

Senior Product Marketing Manager

Global Head of Advertising, Corporate Marketing, Align and produce fully integrated global marketing campaigns. Responsible for $25 million communications budget. Launched new entertainment media category ‘slotMusic and ‘slotRadio’. Responsible for brand and product research

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2000 - 2007

Intel

Senior Integrated Marketing Manager

Lived and worked in Munich, Moscow and Intel HQ, Santa Clara, USA. Developed and executed integrated marketing strategies for Intel Pentium 4 and Intel Core Duo globally. Deep experience in marketing in APAC, EMEA, The Americas and Emerging Markets.

Jul 1999 - Sep 2000

Grey Advertising London

Account Director

*Accountable for multi-million dollar B2B software account throughout EMEA. *Responsible for all pre and post communication research.

Education

Anglia Ruskin University

Business Studies, Marketing

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