JC Bonilla

Chief Analytics Officer at Element451 & Faculty at NYU/RICE University


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How does this work?

Advanced analytics expert specializing in people engagement, behavioral data, and insight delivery. I have over two decades of experience in cross-functional roles with responsibilities encompassing analytics solutions, strategic management, technology and infrastructure planning, staffing, coaching, and resource allocation.

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Work experience

Apr 2021 - Present


Board Member


Jan 2020 - Present

Rice University

Adjunct Professor of Business Analytics


Jan 2019 - Present


Chief Analytics Officer

Building the next generation of Intelligent Admissions Solutions. Working on the deployment of machine learning and predictive modeling technology for recruitment and customer engagement


2011 - Present

New York University

Adjunct Professor of Business Analytics & Applied Data Science

My courses focus on the application of descriptive/predictive analytics as well as computational methods for understanding business situations and improving business decisions.

2011 - Present


Consultant & Principal

This is my consultative practice. At Data InSitu, we help organizations transform data into knowledge and business intelligence to improve decision-making, productivity, and efficiency.


Nov 2017 - Jan 2019

Spark451 Inc.

Chief Data Scientist & Head of Analytics

Spark451 is a higher education enrollment strategy, marketing, and technology firm that achieves measurable results. We integrate a multitude of communication channels and digital platforms for effective recruitment, advertising, and media. Element451, our admissions marketing technology and CRM platform, empowers the personalization and automation of admissions communications and processes.


Aug 2015 - Oct 2017


Director of Insights and Impact

As part of the senior management team at DataKind, I guided the strategic direction for the data science practice across a global portfolio of over 200 advanced analytics projects DataKind brings together top data scientists with leading social change organizations to collaborate on cutting-edge analytics and advanced algorithms to maximize social impact. Projects tackle critical humanitarian issues in the fields of education, poverty, health, human rights, the environment and cities.


Sep 2012 - Oct 2015

New York University

Director of Urban Informatics Education

For over three years, I lead graduate education services at CUSP. CUSP is a unique public-private research center that uses New York City as its laboratory and classroom to help cities around the world become more productive, livable, equitable, and resilient. CUSP observes, analyzes, and models cities to optimize outcomes, prototype new solutions, formalize new tools and processes and develop new expertise/experts. These activities will make CUSP the world’s leading authority in the emerging field of “Urban Systems.


2004 - Feb 2013

New York University

Director of Graduate Center

For almost a decade, I oversaw the operations and strategic direction of the Graduate Center at NYU's School of Engineering (Formerly Brooklyn Polytechnic). This included strategic enrollment management for all STEM graduate programs, student affairs, graduate research assistants, and international agreements. Managed a portfolio of 44 graduate programs with yearly intakes of more than 1500 new graduate students per year.

Feb 2007 - Jan 2009

Polytechnic Institute of New York University

Director, Online Learning

Handled all facets of the online learning business enterprise, including budgets, e-learning platforms, and strategic alliances


Jun 1999 - Sep 2003


Applications Engineering

Directed and maintained the specifications of a $25-million structural testing operation. Planned continuous improvement programs for structural testing equipment. Launched and designed quality control test platforms for semiconductor industry


Jan 2001 - Sep 2002

National Instruments

Consultant for Central America

Designed web-based applications for commercial issues and vendors’ integration. Developed optimization solutions based on emerging technologies


2008 - 2016

New York University

Doctor of Philosophy (Ph.D.), Technology Management

2002 - 2004

MS, Electrical Engineering

1996 - 2000

BS, Electrical Engineering

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