Jeff Douglas

Director of Product - Discovery

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Work experience

Nov 2014 - Present

Discovery Communications

Director of Product - Discovery Digital Media

Leading product development for the 3rd generation of Discovery’s TVE apps that have been installed by millions of viewers since 2016.• Directed the product vision and strategy (from research & prototype to go-to-market launch) for Discovery GO, the company’s first TVE offering for 9 brands including TLC & Animal Planet.• Led cross-functional multi-platform development on tvOS, Roku, Fire TV and Xbox, from inception to launch.• Managed 10 SaaS platform integrations, from evaluation/negotiation to technical integration/launch.• Winner Best TVE Experience, CableFAX; Finalist Best Video App, Webby Awards (2018)

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Nov 2013 - Nov 2014

Discovery Inc

Director of Product – HowStuffWorks / Discovery News

Product owner overseeing design and front-end development across all platforms; promoted to lead product for the TV network’s digital portfolio within 6 months.• Established and managed FAQ/support portal and team to analyze customer satisfaction. • Led the company’s mobile-first web redesign and CMS/platform migration, leveraging Atomic Design methodology, and bringing significant annual cost savings by unifying 9 brands onto a single codebase.

Aug 2012 - Nov 2013

SnagFilms / Indiewire

VP, Product

Angel-funded startup incubated out of AOL. Owned product strategy and development operations for SnagFilms and IndieWire, two award-winning movie websites and AVOD services.• Drove triple-digit audience growth that led to profitability, 3 investment rounds• Led a team of product managers, analysts, visual designers, QA and customer care.• Drove the roadmap for both brands and all aspects of product development and operations, user experience and design across web, iOS, Android, Xbox, Roku and connected TVs.• Produced 500K+ app installs in under a year by leading the rebrand and redesign of SnagFilms and IndieWire. • Built unique acquisition and retention strategies to reduce churn 20% in 6 months. • Involved in all aspects of product development from initial discovery to launch, including requirements gathering, UX and design, user testing, content management workflows and front-end information architecture.• Tested and ran complex experiments on new product features and optimized the user funnel while collaborating with ad sales and marketing teams on revenue initiatives.• Webby Award, Best Movie website (2013); 2X Webby Finalist; Red Herring Top 100 Award.

Feb 2010 - Aug 2012

SnagFilms / Indiewire

Sr. Product Manager

• Crafted detailed product requirements and user stories that defined customer needs, product features, journey maps, marketing strategy and business KPIs. • Established and executed SnagFilms' aggressive strategy on various video delivery platforms, including mobile, cable VOD, smart TVs and emerging platforms.

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Aug 2009 - Jan 2010

AOL

Sr. Product Manager

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