Jeremy Roberts

Digital Executive | Non-Profit Board Member | Business School Professor | Speaker | Doctoral Candidate | Top 100 Podcast | Technology Consultant & Advisor

San Antonio, TX

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About

I am a digital marketing practitioner and consultant with 20+ years of experience in both the corporate and startup worlds. My career has taken me across a variety of industries from fashion technology and music entertainment to cloud hosting, data, financial services, MarTech, retail, insurance, and many more. This diverse background has given me the joy of experiencing: building a company from a simple idea into a million-dollar business, helping struggling businesses turnaround and create profit and growth, working in the Middle East to open a regional sales/marketing office, and working in the corporate world building and optimizing lead generation engines and developing products into multi-million dollar portfolios. For about 15 years, I have immersed myself in the digital and strategy space and have been fortunate to build a career around this journey. My journey started in the small business arena supporting local businesses with their marketing and social media as most of us did when trying to get into consulting. But where my interest really peaked was in graduate school when I was forced to evacuate New Orleans because of Hurricane Katrina. When returning to New Orleans, the school gave us the opportunity to become digital marketing consultants and strategies to support local struggling businesses. And from there, is where my journey began. Where my digital marketing and consulting journey is today is that I am a professor of marketing at Texas A&M San Antonio and teach digital marketing to both undergraduate and graduate school students. I sit on several non-profit boards and advisory positions focused on three keys areas of interest: youth empowerment, community aid, and education. I own a consulting business focused on digital empowerment and international reach, and I also have a unique opportunity of being a candidate for Doctor of Business Administration where my dissertation is focused on digital transformation. I believe that I am still in the middle of my own personal transformation and look forward to where this journey leads me. “One moment can change a day, one day can change a life, and one life can change the world” - Inspired by Buddha Specialties: Gallup StrengthsFinder Top 10: Strategic, Achiever, Learner, Includer, Arranger, Positivity, Analytical, Responsibility, Futuristic, Context

Ask me about
Digital Marketing Services
Adobe Analytics
Adobe Target
Adobe Experience Manager
Adobe Experience Platform
Adobe Audience Manager
Marketing Automation Software
Magento Commerce
Google Analytics
Marketing Attribution
Work experience

Aug 2021 - Present

Vice President Marketing

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Aug 2021 - Present

San Antonio Water System

Community Experience Committee

The focus of the Community Experience Committee (CEC) is to maintain a constant dialogue with our neighbors by educating and seeking feedback from a diverse group of community-oriented individuals on a range of topics to improve the overall customer experience. With many opportunities to connect with customers online and in the community, it’s more important than ever to ensure we are meeting customer expectations and even going above and beyond whenever possible.

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May 2021 - Present

VIA Metropolitan Transit

Via Transit Community Council/Lead Policy Subcommittee

VIA’s commitment to strengthen lines of communication between the community it serves and its Board of Trustees took a step forward with the creation of the VIA Transit Community Council (VTCC) in 2017. Members of the VTCC, established by the VIA Board, will serve as transit ambassadors and liaisons to provide community feedback on a variety of topics, including planning, potential growth, and community outreach. VTCC members represent frequent riders, civic organizations, the business community, neighborhoods and suburban cities, armed forces, centers in education, and the hospitality and tourism industry.

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Mar 2021 - Present

Adobe

Senior Strategic Value Advisor

I work with customer executives to support conversations around thought leadership, strategic solution advice, and expert consultation on value management to support customer co-innovation, digital transformation, and business process performance improvement. I deliver strategic recommendations and roadmaps that align to and drive the customer’s business objectives while guiding them through the transformation of their marketing and their organization based on Adobe best practices.

Jul 2020 - Present

Adjunct Professor of Marketing

I teach Digital Marketing to both graduate and undergraduate students in the School of Business. My courses provide the student a strategic understanding of digital marketing and how to effectively build and manage a digital marketing practice. It will also provide a framework for developing marketing strategies in digital environments and an understanding of where marketing acts as the driving force of your business. We will discover the intersection of tactical and strategic digital marketing and how to navigate the digital marketing world so that the students are ready to take on any challenge. By the end of the course, they will be able to walk into any company with an online presence and improve their digital marketing practice and become the inspirational marketing leader at their organization.

Dec 2019 - Present

San Antonio Hispanic Chamber of Commerce

Board of Directors

May 2019 - Present

St. Anthony Catholic School

Board of Directors

Aug 2018 - Present

Board of Directors / Mission Committee Chair

I am an active Board Member of the Greater San Antonio Chapter of the American Red Cross serving all counties from Laredo, TX up through New Braunfels, TX.

Jul 2017 - Present

Chief Executive Officer

Left Brain + Right Brain is a strategic go-to-market consultancy that brings together the best talent in business development, strategy, digital marketing, and IT to empower local and international businesses seeking to penetrate new markets. We follow the principles of data, analytics, research, and digital transformation to build custom go-to-market solutions that drive timely, measurable, and realistic results for our clients. We believe in integrating science with art, numbers with facts, and quantitative with qualitative data to achieve success. Whether it’s building out demand generation engines to drive new customers, launching a new product from 0 customers to its first 50 customers, or helping international companies penetrate the US market, we develop lean go-to-market plans to bring it all to fruition with ease.

Sep 2015 - Present

#AnalyticsToday Podcast

Podcast Co-Host

Co-hosted by Jeremy Roberts and Sameer Khan, #AnalyticsToday is a podcast focused on Big Data and Analytics and the latest trends in the digital world. Check out our Podcast at https://www.buzzsprout.com/204620.

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Jan 2015 - Present

New Apprenticeship

Instructor/Mentor

Since New Apprenticeship was founded in 2015, I have worked with the executive team to help develop and build courses for each of the incoming marketing apprentice cohorts. I currently teach 3 courses at DCI: Bootcamp Presentation Pitch, Content Marketing & Lead Generation, and Digital Strategy.

2015 - Present

Hill Country Rover Rally

Co-Founder & Treasurer (Non-Profit Event)

Hill Country Rover Rally is an annual non-profit offroad event put together independently by Land Rover enthusiasts across South and Central Texas. Our goal is to host an inexpensive Rovering event that is fun for family and friends, where Rover fanatics can enjoy offroading and comraderie in a safe and controlled environment. Hill Country Rover Rally is an independentally owned 501C3 nonprofit organization and not affiliated with Land Rover. Learn more at http://www.hillcountryroverrally.com

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Jun 2020 - Mar 2021

Adobe

Enterprise Solutions Consultant - Strategic Accounts (Healthcare)

I provide strategic technical support for the Healthcare team working with Adobe's Top 40 accounts. I help our customers explore the path to digital transformation and how Adobe's products, solutions, and platforms can benefit their digital transformation efforts and help to empower their teams and achieve their overall digital-related goals. I lead technical sales cycles from discovery to commitment and into value realization. Throughout this cycle, I lead strategic solution conversations, technical demonstrations using tailored use cases, and show how the Adobe Experience Cloud can solve a breadth of business challenges and ultimately bring value to my customers.

Jul 2019 - Jun 2020

Northeast Lakeview College

Social Media Marketing Advisory Committee

Selected to join an Advisory Committee for Northeast Lakeview College in their development and release of a new Social Media Marketing degree. We are tasked with helping to identify curriculum and courses necessary for a student earning the degree to be relevant and hirable upon graduation.

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Jul 2018 - Jun 2020

Adobe

Solutions Consultant - Corporate

I help Fortune 500 and Fortune 100 companies explore the path to digital transformation. I help them understand how Adobe's products, solutions, and platforms can benefit their digital transformation efforts and help to empower their teams and achieve their overall digital-related goals. Through strategic mapping, consulting and education, I provide technical support, strategy, and expertise on the entirety of the Adobe Experience Cloud. This includes Adobe Analytics (formerly known as Omniture SiteCatalyst), Adobe Target (formerly known as Test&Target), Adobe Campaign, Adobe Audience Manager, Adobe Experience Manager, Adobe Advertising Cloud, Marketo, and Magento.

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Aug 2016 - Dec 2017

Texas A&M University-San Antonio

Adjunct Professor of Marketing

I teach an undergraduate core course on Digital Marketing where I focus on comprehension, analysis, and a holistic understanding of Digital Marketing rather than having them memorize a glossary and learn things that they will just forget the next semester. It's all about changing the way they think and the way they approach digital marketing.

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Nov 2016 - Aug 2017

Acxiom

Director, Partnership Marketing

Brought in to Acxiom to build out and lead Marketing for the Partner Sales division at Acxiom where my team is responsible for supporting the Partner Sales team and building strategic relationships with key partners and driving growth in revenue for Acxiom’s Tier 1 clients. Worked alongside sales executives to drive strategic planning, build relationships, build media and content plans, and design GTM activities for clients and partners in Americas, EMEA, and APAC. • Worked alongside the Partner’s Marketing leadership to develop a phased GTM plan to drive brand awareness, top of the funnel leads, pipeline growth and bottom line revenue. GTM plans included Search, paid media, print and media content creation, sales enablement, sales training and events. • Video below of my presentation at MarTech 2017 discussing the Open Garden and Data Fragmentation

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Jul 2015 - Nov 2016

IBM

WW Lead, Product Marketing, Customer Analytics

First 6-months, I was asked to lead the launch of IBM’s newest analytics API, Universal Behavior Exchange (UBX). Since the launch, I have led a team of worldwide Product Marketing Managers responsible for IBM’s Marketing and Analytics Solutions portfolio across North America, EMEA, and APAC. • Responsible for the end to end go-to-market marketing strategy and execution of UBX. This included content creation, content marketing, market intelligence, product positioning, product messaging, sales enablement, evangelism, and product launch. • To compliment the launch of UBX, I developed and launched the UBX Business Partner joint-marketing program aimed at building joint PR, events, demand gen, content and thought leadership. This includes Partner management and sales. Partners include Facebook, SugarCRM, MediaMath, Spredfast, Vibes, Gigya, and Cake. • I led the launch for the IBM Customer Experience Analytics portfolio. This includes go-to-market strategy, messaging, buyer journey and narrative, sales enablement, acquisition marketing, retention marketing, content strategy and creation for a worldwide team. • Developed the division’s Thought Leadership Initiative to further develop and promote client outreach, product education, podcasts, whiteboard sessions, customer engagement and evangelism of the IBM Marketing and Analytics Solutions portfolio to companies across the globe. • Led the IBM Competitive War Room for Marketing Analytics. • Digital Analytics Association: Corporate Advisory Board Member (2016) • IBM Commerce Certified Speaker: Designated external speaker for IBM, invited to and asked to speak at technology and marketing conferences and conventions across the globe.

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Jul 2013 - Jun 2015

Harland Clarke

Sr. Manager, Digital Marketing & Media - Retail Channels

Recruited by company to design, develop and grow innovative digital marketing capabilities through internal and client development for Harland Clarke’s Fortune 500 clients including Retail Channels, Private Label, and Direct markets product lines. Responsible for client complete marketing experience. • I built and manage a high performance marketing team of experts that is a company shared service whom oversees the tactical functions of the online marketing channels for 50 (internal and client) sites. In my first 6 months, I added on-page and off-page SEO, content marketing, social media, Amazon, A/B testing and analytics to the department. Active hands-on media channel manager and strategic manager. • In 2014, our team exceeded expectations by growing online marketing revenue (in a YoY declining market) by 20% while maintaining a profitable ROI and with a 10% decrease in annual budget. This includes taking some brands out of the red for the first time in 5 years. • For each client, I use our CRM, Site Catalyst, Google Analytics, and customer data feeds to create a weekly KPI scorecard that helps me build a customer LTV report, customer SOW and market opportunity, and customer product usage analysis to determine how best to approach and grow each client. I sell them on adding additional marketing channels, tools and programs to help drive revenue. • Deep knowledge of online marketing, tools, data analytics and strategies, with an ability to plan, develop and execute complex multi-channel campaigns. Expert in launching and managing comprehensive, measureable marketing programs through internal teams and agencies. This includes: SEO/SEM, affiliate, email, print, Amazon Marketplace, content, social media marketing automation and remarketing. • Serve as company digital marketing expert, internal and external marketing consultant. Asked to speak at conferences, events, and client presentations on potential partnerships and business development.

Apr 2011 - Jun 2015

Ninja Marketing Consultants LLC

Head of Operations & Business Development (Personal Consulting Business)

Ninja Marketing Consultants LLC is a Texas based digital marketing company that specializes in creating strategic online marketing programs for businesses working locally in their market and across borders. We focus on the online marketing mix strategy to differentiate ourselves and our proprietary campaign attribution system provides maximum returns on online marketing investments. We work with clients to build and manage customized strategies and programs around social media, email marketing, search, display, analytics, web, community engagement, employee training, and sales support. • Led sales and marketing efforts for Ninja Marketing worldwide (US, Mexico, Saudi Arabia, UAE), specifically our launch of new product offerings in new markets. This included hiring, training, and managing of quota based sales teams, managing projects and strategy for marketing team, along with managing financials and operations in these markets. • Developed strategic partnership with Shababco Enterprises and Saudi German Hospital in Jeddah, Saudi Arabia. We became their marketing arm, social media agency, and training institution for digital marketing and social media. • Implemented technical office in Mumbai India to assist in daily technical operations for client accounts. • Developed Ninja Marketing social media certification classes for local businesses and corporations. As the lead trainer, goal for each training sessions was to demonstrate both the theoretical and practical applications of social media in the corporate environment and train attendees to become both social media strategists as well as hands on tactical users. The training took a holistic approach to social media and emphasized it's role within the scope of an integrated marketing strategy and it's role within companies.

Jan 2013 - Apr 2014

Sanford-Brown College San Antonio

Adjunct Professor Marketing & Advertising

Recruited by Sanford-Brown College as an adjunct professor to teach marketing, branding, and advertising courses at the San Antonio campus. This great opportunity allows me to take my passions beyond the workplace and into the classroom. Every week, I get the opportunity to share my experiences with energetic and eager-to-learn students who want to learn real-world marketing and practices so that they can be ready for the workplace on day 1. My classes include: • Consumer Behavior • Social Media Marketing • Mobile Advertising • Business Marketing • Search Engine Marketing • Search Engine Optimization

Jul 2011 - Jun 2013

Rackspace Hosting

Marketing Programs Manager - Social Marketing

Selected by management to pioneer Social Media Marketing at Rackspace, specifically targeted at engagement and conversion of Fortune 1000 Enterprise clients. My mission was to create awareness and engagement for Rackspace and elevate the voice of Promoters in order to build relationships that enable the lead-to-sales process through increased engagement and conversion. • Lead Social Marketing programs development for Rackspace. Subject matter expert for demand generation driven through social media platforms (Facebook, Twitter, LinkedIn, Google+, YouTube) specifically around building socially integrated marketing programs in new markets. Development includes market discovery and research, resource planning and building, program planning and development, execution of program, program analytics, program integration with other departments, program training and management. • Led the RFP and implementation process for a global social listening and engagements platform. Facilitated executive buy-in and integration of the platform with various internal teams. Developed and trained internal subject matter experts across the company on utilizing the new platform for listening, reporting and workflow management. • Developed and launched a social thought leadership program to battle the dominance of AWS in the cloud market space. Focus on utilizing the internal expertise and building exposure and syndication channels targeted on dominating key markets that define industry thought leadership. • Developed and lead all social selling training and materials for the sales enablement program targeted at both internal and external sales teams in the US and UK. This program seeks to enrich and empower sales reps by training them on the fundamentals of marketing and enabling them with the techniques to become self sufficient. Developed quotas and goals around the programs to drive achievement and accountability. Program has been endorsed and supported by LinkedIn corporate offices.

Feb 2009 - Jul 2011

Rackspace Hosting

Marketing Programs Manager - Enterprise Marketing

Manage day-to-day marketing programs in relation to Rackspace's SMB and Enterprise Marketing efforts with P&L responsibility for programs from concept, creation, build, analysis, to growth. Work closely with Creative Agency, Channel Sales, Product, Product Marketing, Finance, Legal, and Sales to express the strategies and visions of the marketing department and it's monthly campaigns and goals. This includes new program creation and development along with campaign creation for demand generation programs for both domestic and international markets. • Manage Rackspace Marketing Tradeouts for Key Suppliers to Rackspace (e.g. F5, EMC, Brocade, Commvault, HP Symantec) • Developed Co-Marketing and MDF Programs to further build Demand Gen opportunities with both Technology and Solutions Partners (e.g. Dell, Microsoft, F5, EMC, VeriSign) • Developed Regional Flooding local events series to increase prospect engagement from target markets with Rackspace and its product experts • Developed Rackspace expert educational series using online media placement and social media to promote better the Hosting industry and Rackspace services • Grew hosted SharePoint from a $0 product to a $20M product in 3 years. I helped drive revenue through farming existing accounts, lead generation, as well as through partner value add sales. • Lead monthly rookie orientation program for all incoming Rackers for marketing department • Castle (Headquarters) official tour guide for Rackspace Briefing Center

Jan 2009 - Jun 2011

Buddha Rok

Partner/Business Manager

Buddha Rok is an Asian Inspired Bistro in North Central San Antonio. We stand at the forefront of the latest trends in food, music and people-watching to create what we consider "Dinertainment". Featuring our Chef inspired dishes such as Sesame Tandoori White Tuna, Five Spice Tenderloin Medallions, Tempura Bar, and Signature Sauces we've aspired to exceed your expectations and revolutionize the way people dine and drink their spirits by creating an extraordinary experience that you will never forget.

Mar 2008 - Feb 2009

Rackspace Hosting

Media Programs Manager - Demand Generation

Oversee external marketing initiatives for online, print and search campaigns. For Rackspace, I work with vendors to create lead generation campaigns that help Rackspace maintain their position as the leader in hosting. • Managed a $15m annual budget for all Demand Gen activities, while exceeding month over month lead goal targets and reducing cost per lead by 30%. • Responsible for media planning, media buying, campaign development, campaign analytics, search engine optimization, search engine marketing, budget planning and new lead generation opportunities all within the realm of building optimized lead campaigns that create month over month growth for Rackspace. • Coordinated and managed all marketing tradeouts with reference to research, negotiation, and contracts. • Managed online marketing efforts for domestic and international markets including United States, Hong Kong, Australia, Canada, and Latin America • Developed testing saturation model for marketing channels to explore growth opportunities.

Aug 2008 - Dec 2008

Julian Castro 2009 Mayoral Election

Campaign Advisor - Online Marketing and Community Outreach

I advised Julian Castro during his 2009 mayoral election campaign that he won. My focus was specifically on his go-to-market strategy for his online campaign and community outreach using online marketing channels. Julian Castro was Mayor of San Antonio from 2009 to 2014. In 2014, he was appointed as the US Secretary of Housing and Urban Development.

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Sep 2007 - Dec 2007

Fitlogic, Inc.

Marketing Consultant

Managed all marketing directives for this up and coming start-up. Duties included preparing sales materials of an intangible product, website restructuring, media planning and PR event coordination in local and national markets on a strategic and tactical level. Brought in as Marketing Consultant to assist in the growth of company and the increase in attractiveness to venture capitalists with the intent to take the company public. • Authored company marketing plan and media plan with budget of $2.4 million annually. Negotiated marketing portion of licensing agreements to Gap and Ann Taylor. • Worked alongside Hothouse Brand Group (Li & Fung) to author brand platform and brand requirements for retailers through the company’s licensing agreement. Platforms include website, advertising, PR, marketing materials, sales associate training manuals, and POS materials. • Developed and coordinated local grass roots multi-city tour while incorporating guerilla-marketing tactics to increase company and product awareness. Tours included television interviews, radio interviews, speaking engagements, in-store events, and invitation-only parties. • Developed online media planning for local and national markets through banner and sponsorship placements, participation in targeted consumer blogs and forums, viral video blasts, and dedicated email blasts. • Developed sales materials including presentations and collaterals for sales presentations to C-level executives of the targeted industries.

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2005 - 2007

Tulane University

Student Worker - Strategic Business Consultant

Worked for Tulane University Post-Katrina as a Strategic Business Consultant for struggling and restructuring businesses in the Greater New Orleans Area. Developed and managed programs including all facets of marketing strategies, business planning, marketing materials and internal communications. Supervise teams of various sizes depending on the project, bringing in subject-matter experts as needed. Manage projects with various clients, ensuring on-time completion. Worked alongside C-level executives to execute projects. Client Highlights • Facilitated a client’s successful debut of a retail outlet in the Mexican market with recommendations on target market, sales operations model, and GTM plan with 12-month outlook. Decreased initial startup cost by 50% through recommendations. Project duration was 12 months. • Helped telecom client maintain 70% market share subsequent to Hurricane Katrina. Recommendation included competitive threat research, new operation and service models, new product positioning and advertising strategy, and new price points. Project duration was 9 months. • Introduced a Doggy Day Care Facility concept to the local SPCA to increase annual revenues by 80%, reposition product and service offerings to improve local image and gain new clients, and generate more service grants from government subsidizing and donations. Project was initiated within 4 months of introduction to client.

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2000 - 2004

Cavalcade Productions

Director of Marketing

Regional producer of music-themed special events and Latin, Rock, and Pop concerts. Managed operations and project life cycle for events including contract negotiations, logistics, staffing and marketing. Maintained relationships with talent agencies and sponsors. Supervised up to 50 people per event, mostly temporary help. • Created and nurtured relationships with talent agencies, media channels and sponsors. Negotiated agreements with media channels and sponsors to cover up-to 75% of total event expenses. • Managed outsourced vendors for each event including radio and television advertising and copy points, and direct marketing campaigns. • Developed direct marketing campaigns including magazine and flyer print ads, direct mail, online advertising, and web development.

1997 - 2000

Mundofut

Office Manager

Independent wholesaler of athletic apparel and accessories primarily from Mexico, to more than 500 retail stores in the United States with annual sales of $4 million. Managed existing customers and created new accounts. Supervised 4 sales managers, setting sales goals and training to achieve targets. Maintained accounts receivable/payable for 500 stores and coordinated daily incoming/outgoing international shipments. • Produced $1M in new business revenue, generating annual revenue sales of $4 million through overhauled sales technique, developing best practice procedures and restructuring the sales incentive program. Assembled a highly motivated sales team to penetrate new markets and increase revenue spend with existing clients. • Managed new business venture with national athletic apparel distributor to increase overall penetration into national chain stores and overseas markets. Project generated an increase of $1 million in sales revenue.

Education

2019 - 2022

University of the Incarnate Word

Candidate for Doctor of Business Administration

2005 - 2007

MBA, Marketing and Management

2005 - 2006

Marketing/Management

1996 - 2001

St. Mary's University

BBA, Marketing/General Business

1992 - 1996

St. Mary's Hall

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