Jérémy Viollin

Head of Commerce chez ManoMano


Office Hours

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Work experience

Jan 2019 - Present


Head of Commerce

Management of three teams dedicated to the ecommerce performance: - Category Management - Product Information Management - Promotion marketing


May 2018 - Jan 2019


B2C Customer Marketing lead

Several key projects including: - Customer knowledge: study and definition of a customer segmentation, identification of personas and qualification of customer needs - Deployment of the customer satisfaction processes and animation: NPS implementation and automation, global corporate reporting, monthly analysis/ animation meetings, implementation of Chattermill (sentiment analysis from verbatims), implementation of the Customer Effort Score (CES), automation and animation - Advice content management: management and international extension of the team in charge of producing customer oriented advice content

Oct 2015 - Apr 2018


Head of User Experience & Conversion

- Recruitment and management of a team of 7 people dedicated to UX, analytics, conversion and merchandising - Main projects: full site and app redesign; implementation of a search engine, merchandising, on-site and apps offer personalization, GA360 and Commanders Act; deployment of in-app AB testing - Main operations: budget definition and management, AB testing, user testing, cooperation with UX designers and integrators, creation of day-to-day and monthly reporting for the executive committee, customer behavior analysis - Others: permanent interactions with acquisition and CRM teams; in charge of the launch of the innovative Infinity offer

Jan 2014 - Sep 2015


Project Manager – Marketing & Business Development

- In charge of the launch of two countries; study of external growth opportunities - In charge of conversion improvement: AB testing; KPI’s creation, monitoring and reporting; adjustments of prices and delivery costs - Others: competitive benchmarking, market studies for top management


Jul 2013 - Dec 2013

Arthur D. Little


- Business plan review, revenue and opex forecasting - Support to contract negotiation (multi-scenario cash-flows modeling for all parties) - Numerous due diligence projects in multiple sectors: market studies, market modeling, competitive positioning studies, business plans analysis, risk studies etc.


Jan 2011 - Jul 2013

Arthur D. Little

Business Analyst


May 2010 - Jan 2011

Arthur D. Little

Stagiaire Business Analyst

Jun 2008 - Jul 2009

Louis Vuitton Malletier

Category manager assistant

For the central supply chain departement - Watches and pens: In charge of : - Weekly watches and pens distribution to overall LV network - Optimization of shipments between the suppliers and the stores - Purchasing orders for watches and pens - Special orders (watches) - Opening of new stores and warehouses - Reverse supply chain Creation of forecasting models Processes formalisation (creation of user guides)


2006 - 2010

Ecole Centrale Paris

Master’s Degree in Engineering, Industrial Engineering and Finance & Strategy

2007 - 2008

Ecole nationale supérieure de Création Industrielle


2004 - 2006

Lycée Saint-Louis

Physics, Mathematics, Engineering science

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