Joakim Schonert

Design Principal at Futurice

Helsinki, FI


Office Hours

How does this work?

With over a quarter century of experience in the fields of digital design, strategy and management I consider myself a true professional with a proven record of successful projects and business ventures under the proverbial belt. I am an entrepreneurial spirit with a passion for learning, networking, emerging technologies and design

Ask me about
Prototyping Software
Web Design Software
Work experience

Oct 2019 - Present


Design Principal

As a Principle Designer I'm splitting my time between client work, new business and business unit management.


Jan 2017 - Nov 2019


Design Director

Futurice, the #1 Lean Service Creation agency. As a Design Director I managed my team of designers, projects and client work

Oct 2013 - Nov 2019

POP Table

Founding Partner

Founded in 2013 POP Table focuses on customisable furniture with online as the primary sales channel. This isn't my 9 to 5 but rather something of a hobby project with friends.

May 2013 - Dec 2016


Strategy Director, Service Design Lead

Saw the transformation of an old school digital marketing agency in to fully fledged service design shop with a corresponding roster of projects and a healthy business. I first came in as an outside consultant but was later asked to join full time.


Nov 2013 - Dec 2015


Advisor, Design Lead

ReaderStage was a publishing / media startup with an ebook store, legacy reader app and publishing platform for aspiring authors. I never worked full time at ReaderStage but remained an outside advisor after my initial freelance project with them.

Apr 2011 - Nov 2012

N2 Nolla

Co-Founder, Partner

Whilst working at N2 we decided to set up a service design agency under the N2 umbrella. Because we were building Nolla from the ground up, the job description consisted of pretty much everything: sales & new business work, consulting, design direction, project & client leadership.


Apr 2000 - Mar 2012


Co-Founder, Managing Director, Board Member, Shareholder

I was very privileged to be a part of startup sensation Sulake - home to Habbo Hotel. My active working period in the company was during the early years, circa 00-02.

May 2010 - Apr 2011

N2 Helsinki Oy

Director, Strategist, Consultant

Leading the work for some of the bigger clients at N2. 360 Advertising, Digital, Social Media. As the agency was still fairly new & small at this point we did (& won) a lot of new business work.


2005 - 2010


Director, Partner

During the merger with Ego I was asked to come over to work on the Taivas side of the business. Over a period of five years I had the pleasure of leading (among many other things) the work for OP-Pohjola (largest bank & insurance group in Finland) and the digital initiatives for telecom giant Elisa.

Jan 1998 - Jan 2008

RE: Media Oy

Founding Partner

Co-founding a media about digital media. Home to and the Grand One -awards. My Roles: management, sales, chairman of board.

Jan 2000 - 2005

Ego Taivas Media Lab

Managing Director, Partner

Founded in 2000 Ego was the digital arm of Taivas Group. Over the years Ego grew to be the biggest company within the group and was finally merged to advertising agency Taivas in 2008. My role: Partner, Board member, Managing Director.

1994 - 2000

Visual Systems / TietoEnator

Every concievable title / position ever

Starting in '94 as employee number three, I watched this company grow to 150+ people (whilst hiring 2/3 of them myself) over a period of five years and then merge in to the Finnish IT giant Tieto. In true startup fashion we had a re org every other month, so I ended up working almost every title / position along the way: designer, lead, manager, director, you name it.


Tampereen yliopisto / University of Tampere

Communication, Journalism, and Related Programs

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