Joshua Herzig-Marx

Startup founder, acquired by Google. I like to build products and organizations.

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About

Founder of a retail marketing technology company; sold to Google in 2012. Lead Product at Brigit, Alyce, GasBuddy, Catalina Marketing Digital. Particular expertise with SaaS and mobile products in the retail, CPG, health care and financial services customers. Experience: Entrepreneurship, business development, and fundraising. Client relationship management and strategic positioning. Business process engineering and automation. Software design and user experience engineering. Negotiation, mediation, and conflict resolution.

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Amplitude
Heap
Mixpanel
Google Analytics
Localytics
Work experience
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Sep 2020 - Present

Brigit

Head of Product (interim)

Brigit helps everyday Americans build a brighter financial future. With transparent, fair, and simple financial tools, we help you spend wisely, avoid unfair fees, and start saving more. We don’t just reduce stress — we promote sustainable financial health.

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May 2020 - Present

Alyce

Advisor

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Jul 2018 - May 2020

Alyce

Head of Product

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Jun 2014 - Sep 2019

The Capital Network

Board Member

The Capital Network provides extensive financial education alongside an engaged community to help early-stage entrepreneurs in Boston. We strive to help entrepreneurs master the entire funding process to successfully raise seed capital for their high-growth startup.

Jul 2017 - Jul 2018

Catalina USA

Executive Director of Product, Digital Promotions

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Dec 2015 - Jul 2017

GasBuddy

VP Product

GasBuddy was the #3 travel app (iOS, Android) with over 10 million monthly-active-users. Over the course of two years: Built product team including 12 internal and external product management, product design, and data science hires. Redesigned, rearchitected, and relaunched core mobile app while hitting MAU growth and retention metrics. Launched new enterprise SaaS product based on 2-million daily user contributions, signed 6+ major national fuel brands. Launched Pay with Gasbuddy universal consumer fuel rewards product with x-hundred thousand MAU. Sunset legacy white-label application service and successfully transitioned clients.

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Nov 2012 - Dec 2015

Google

Commerce Partnerships

Developed merchant partnerships for a range of new and emerging products as part of Google's Commerce team including Google CPG Offers, Google Wallet, Google Express, and Android Pay. Worked in both an inside and outside sales capacity. Exceeded quotas for 12 quarters. Generated prospecting lists, developed sales materials, organized customer councils, and worked with vertical teams to represent Google advertising, cloud, and commerce products. Represented Google at industry events as speaker and panelist.

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Feb 2007 - Nov 2012

Incentive Targeting

Co-founder & VP Products and Services

Co-founder of technology venture in the retail sector. Acquired by Google in 2012. Developed business idea, raised money, hired team, acquired grocery chain and CPG customers, and ultimately provided positive exit to investors, employees, and customers.

Education

2006 - 2008

Babson College

MBA, Entrepreneurship and Finance

Activities and Societies: Babson Fellow working for Professor Tom Davenport, Technology Director for the Graduate Student Council Graduated summa cum laude

1995 - 1999

Middlebury College

BA, Environmental Studies and Economics

Activities and Societies: Edited and published Otter Creek Journal (ecology journal), Residence Advisor for Environmental Studies academic interest house, Hillel board member.

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