Keith Petersen

Chief Strategy Officer


Office Hours

How does this work?

I build, market, and sell good product. Skilled at developing product strategy, building consensus, owning GTM plans, and executing on a growth strategy to drive awareness, engagement, and revenue. With diverse experience across Marketing, Corp Dev, Strategy, Data and Software Product Development, and Growth Enablement - I can grow any business. Comfortable owning a PnL and taking responsibility to drive results.

Ask me about
Market BD
Market Structure
Market Data
Proprietary Data
Agriculture Software
Oil and Gas Software
Work experience

Jan 2021 - Present




Sep 2016 - Dec 2020


Head of Strategy and Corporate Development

Focused on Product Strategy across Barchart's Media and Solutions business units


Aug 2013 - Aug 2016

CME Group

Business Development & Strategy - Financial Products

Strategy and Business Development for our Equity Index, FX, and Intellectual Property businesses. Specialized in market structure, inorganic growth initiatives, and commercial partnerships.


Jan 2013 - Aug 2013

University of Chicago Booth School of Business

Full-Time MBA Candidate

Attended school full-time while serving out non-compete agreement

Jan 2010 - Jan 2013

IMC - financial markets

Corporate Development

Responsible for the sourcing and implementation of new strategic business initiatives. • Strategy Development • Business Development • Product & Geographic Expansion • Market Structure

Jan 2008 - Jan 2010

IMC - financial markets


Created and managed US Event Driven Trading desk, focusing on short-term mispricing of electronically traded equities, options, and futures.

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