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Lauren Eckles

Award-winning Experiential Marketer | Community Builder | Athlete

Austin, TX, US

About

Field Marketing Leader who brings over 10 years of experience in owning and scaling global events in startup and enterprise environments. My expertise includes executing impactful experiential activations across diverse industries, such as B2B SaaS, retail, and lifestyle, with a proven track record of managing events of varying complexities and budgets. I approach go-to-market strategy and execution with a bias for action and enthusiasm, aiming to create memorable experiences, drive revenue and elevate brand presence. In my free time, when I am not on Lady Bird Lake or playing with my dogs - I curate a monthly meetup in ATX bring women of all backgrounds together for networking and community building. In the first 3 months, I have garnered over 400 members and a 4.9/5 star experience rating!

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Work experience

  1. September 2022 – May 2024

    Brinqa

    Sr. Leader, Global Field & Customer Marketing
  2. December 2021 – September 2022

    civitas.

    Sr. Account Director - Retail & Lifestyle Marketing
  3. February 2018 – December 2021

    Civitas Marketing

    Group Account Director - Retail & Lifestyle Marketing
  4. January 2020 – July 2021

    Row House

    Group Fitness Instructor
  5. January 2017 – February 2018

    Civitas Marketing

    Field Activation Director
  6. April 2016 – January 2017

    Civitas Marketing

    Sr. Field Activation Manager
  7. March 2015 – April 2016

    OrderUp

    Community Marketing Manager
  8. May 2010 – August 2013

    Narragansett Brewing Company

    Promotional Specialist

Education

  1. 2010 – 2014

    The Ohio State University

    Bachelor's of Arts, Strategic Communications
  2. 2006 – 2010

    East Greenwich High School

    HS Diploma